Ford Motor will become the lead sponsor of the annual fireworks display
on the Detroit River in a partnership announced today by The Parade Company.
Reflecting the new and continuing sponsorships, the event, celebrating 55 years, will now be billed as The Ford Fireworks presented by Target.
The Ford Fireworks presented by Target will take place shortly after 10 pm. on June 24. The event typically draws hundreds of thousands of spectators to the Detroit riverfront.
"We are extremely grateful for Ford Motor Company's commitment to The Parade Company, and at this incredibly exciting time in Detroit we look forward to working together on this 55-year Detroit tradition," said Tony Michaels, president and CEO of The Parade Company. "Ford consistently strives to make the Detroit region stronger, and this partnership speaks volumes to the great people of our region."
Ford and the Ford Motor Company Fund have a history of supporting The Parade Company. In 2011 Ford became the official vehicle of America's Thanksgiving Parade featuring its float, "Driving a Brighter Future." Also, Ford Executive Chairman Bill Ford and his wife Lisa served as grand marshals for the 85th America's Thanksgiving Parade -- one of the country's largest and longest-running parades.
"Ford Motor Company is proud to support this important tradition, and honored to partner with The Parade Company as lead sponsor of the event," said Jim Vella, president, Ford Motor Company Fund and Community Services. "Ford is deeply committed to Detroit and our community, and iconic events like the fireworks bring people together to celebrate our great city."
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