Proposed legislation to remove junk food and sugar-loaded drinks from
vending machines at California state office buildings and on government property
is intensifying debate about when the battle against obesity becomes a gateway
to "nanny state" tactics.
Backers of the Assembly bill, AB 459, said California shouldn't condone the sale
of fatty snacks and sodas in the workplace when taxpayers are already shelling
out vast amounts to cover the healthcare costs of overweight government
employees.
Opponents, however, liken the bill to New York City Mayor Michael Bloomberg's
ban on large, sugary drinks, an attempt that a state court there struck down in
March. Legislators, they said, shouldn't meddle in consumers' food and beverage
choices.
On Wednesday, the bill -- written by Assembly member Holly Mitchell (D-Los
Angeles) -- is set to go before the state Committee on Appropriations.
The proposal would require half of the food in vending machines on state grounds
to meet nutritional guidelines by the start of 2015. By the next year, the
mandated percentage would rise to 75%, growing to 100% by 2017. The requirements
would apply to all vended beverages starting in 2016.
The regulations would ban options such as Doritos chips and Coca-Cola soda.
Permitted products would include water, milk with 2% fat or less, 100% fruit or
vegetable juice and snacks with fewer than 200 calories and 230 milligrams of
sodium per serving.
"Everyone remains free to purchase off-site and bring on-site whatever they want
to consume, but the state will stop providing profiteers venues to sell
unhealthy items to its workforce," Mitchell said in an email.
Existing policies in Los Angeles, Sacramento and at least a dozen other
California municipalities already require vending machines on government
property to set aside space for nutritious foods, Mitchell said. In 2010, an
executive order from then-San Francisco Mayor Gavin Newsom banned sugary drinks
from city vending machines.
Such measures protect more than just the health of public employees, said Harold
Goldstein, executive director of the California Center for Public Health
Advocacy, which backs AB 459.
"We're in the middle of a very costly obesity epidemic," he said. "It is
unreasonable to expect California taxpayers to be footing the bill for
skyrocketing healthcare costs for workers who end up with diabetes and heart
disease when the state itself is contributing to those problems."
The California Public Employees' Retirement System spends about $7 billion
annually on medical care for 1.3 million state and local public employees,
retirees and their families.
Nearly a quarter of CalPERS members have a chronic condition such as diabetes or
congestive heart failure. In a 2011 survey, 47% reported being overweight, but
only 13% said they were enrolled in a weight-loss program.
CalPERS officials said a 1% reduction in chronic conditions could save the
agency $3.6 million a year.
The agency's board eventually backed the bill. But some members remain
skeptical.
"This may make a minor improvement in people's health, but if they have to,
people will smuggle in candy bars," said CalPERS board member J.J. Jelincic. "I
just think it's the ultimate nanny bill. It's idiotic."
Since 2004, the calorie levels of drinks sold in school vending machines have
declined 90% because of efforts to replace full-calorie soft drinks with water,
milk, juice and diet beverages on campuses, said Chris Gindlesperger, a
spokesman for the American Beverage Assn.
But for adult consumers, education and choice are key, he said, pointing to a
program rolling out in Chicago that posts calorie counts on vending machines in
municipal buildings. Brands such as Coca-Cola and Pepsi also have moved
nutrition labels to the front of their bottles and cans to make consumers more
informed, he said.
"There's a better way," he said of maintaining public health.
If AB 459 becomes law, many vending machine operators fear they'll lose their
livelihood.
Faced with machines that sell healthful options alongside junk food, consumers
will opt for the Snickers bar more than 90% of the time, said Harry Begian, a
delegate with the California Vendors Policy Committee. Often, vendors throw out
half of the more nutritious food because the items reached their expiration
dates, he said.
The group's members have thousands of machines on government property, which
could be little used if customers don't like the available options, Begian said.
"You cannot force people to eat what they don't want," he said. "They will go
outside and buy it there. This bill is going to put us out of business, because
people won't buy from us."
But some noted that the vending industry relies on impulse purchases and that
consumers committed to a spur-of-the-moment craving often settle for any option
presented.
In 2003, before consumer interest in body-conscious cuisine reached its current
heights, officials in Baldwin Park began setting up vending machines offering
healthful snacks on city property.
In the first six months of the program, revenue from the city's overall vending
system plunged 30%, officials said. But by 2005, as patrons grew more accustomed
to the offerings, sales made a full recovery.
If AB 459 succeeds, some Southland food providers and vending companies could
also have much to gain.
Helping Unite Mankind and Nutrition Healthy Vending, a Los Angeles company, has
placed more than 1,000 vending machines in 40 states, Canada and Puerto Rico.
The machines sell only body-conscious goods, such as granola bars, vegetarian
snacks, protein powders, organic juices and soy milk.
"The problem isn't that there aren't quality products on the market, it's that
it's inconvenient for people to access them," said Sean Kelly, 30, the company's
chief executive. "This bill is going to help change that. It's a step in the right direction."
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News Column
Bill Would Ban Junk Food From Vending Machines at State Offices
May 9, 2013
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Source: (c)2013 the Los Angeles Times. Distributed by MCT Information Services.
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