News Column

Pachanga Festival showcases Latino talent across musical genres

May 8, 2013


May 08--When it comes to showcasing the rich diversity within Latin music, the Pachanga Latino Music Festival offers something to please just about everyone's ear, from hip-hop to cumbia.

The two-day festival, now in its sixth year, starts Friday night at Fiesta Gardens with headliners Intocable. Zapata-based Intocable has been successful in transitioning from Tejano music to Norteno and is now one of the biggest names in regional Mexican music, with multiple Grammy and Latin Grammys under its belt.

On Saturday night, Los Lobos anchors the show. These Chicano icons return to Austin after launching the Pachanga Presents concert series at ACL Live in January. The East Los Angeles band has a musical discography spanning 40 years, and during their performance earlier this year they treated fans to a couple of special guest appearances including the legendary Ruben Ramos (aka El Gato Negro). Read our preview interview with Los Lobos, published Sunday.

This year's lineup has a strong Mexican contingency with artists such as Monterrey's Celso Pina. The master accordionist, composer and singer is redefining cumbia and returns to Austin after a successful South by Southwest show in March. Also from Monterrey comes 3ball MTY, the young DJs who recently have earned a lot of buzz across the country.

Aside from the music, festival-goers will be able to check out Latino art and interactive installations including a 30-foot cumbia tower. The popular Ninos Rock Pachanga returns Saturday from noon to 4 p.m.with family-friendly activities, music performances and workshops with local musicians as well as an arts and crafts area. Children younger than 12 get in free with the purchase of an adult ticket.

Festival founder Rich Garza told Austin360 last month that the musical lineup strengthens every year as Pachanga has established itself. "We're proud of Austin for sustaining us," Garza said.


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