HispanicBusiness

MIAMI, FL -- (Marketwired) -- 05/07/13 -- Televisa Publishing + Digital, a division of Grupo Televisa, the largest Spanish-language media company in the world, today announced the launch of the Vive Vanidades Total Beauty Guide app available for download for the iPad.

In an effort to help Latinas achieve a celebrity red carpet look in their everyday lives, Televisa Publishing + Digital created a national multimedia campaign to feature an interactive guide with the latest Spring trends for the office, romantic occasion, vacation, cocktail party and bride-to-be.

The app features beauty secrets from renowned celebrities, who share tips on their favorite products and how to feel your best starting from the inside out.

The iPad application is available for free download in the Apple Store as of May 1, 2013. The launch of the Vive Vanidades Total Beauty Guide iPad app marks the fourth time in the past 24 months that Vanidades has created an innovative offering in its multimedia platform. As part of the campaign, Vanidades is also featuring a 32-page booklet inside of the May issue of the magazine as a complement to the app. The multi-platform, cross-promotional campaign includes content in the magazine, website, social media channels, iPad app and other promotional efforts as part of an integrated strategy.

"Latinas have long regarded Vanidades as the iconic resource for beauty and celebrity trends," said Jacqueline Blanco, Editor-in-Chief of Vanidades. "The app is the perfect vehicle for us to engage Latina consumers, going beyond just showing the latest trends and sharing insider tips on how to look camera-ready for Spring."

Among the key highlights of the hair, skin and make-up solutions in Vive Vanidades Total Beauty Guide app are:

•New Season, New Routine: Beauty essentials for Spring. •Office: How to achieve a professional image, including ideal colors for the office and best trends to spruce up your look. •Beauty Secrets: Insider tips to look like a celebrity. •Romantic Occasion: How to achieve the perfect look for that special date. •Vacation: Embrace your natural beauty while soaking up the sun. •Cocktail Party: Stand out in the crowd and achieve a Hollywood glamorous look.

"Being an industry staple for more than 50 years, the Vive Vanidades app is the latest addition to the Televisa media empire and offers discerning Latina consumers a step-by-step guide on how to look beautiful for every occasion," said Madelin Bosakewich, U.S. & International Sales Director, Televisa Publishing + Digital. "By leveraging technology for the ever-changing media landscape, we are able to offer our readers the information they crave in the format that is most accessible to them, effectively blurring the lines between digital and print content."