MIAMI, FL -- (Marketwired) -- 05/07/13 -- Televisa Publishing + Digital, a division of Grupo Televisa, the largest Spanish-language media company in the world, today announced the launch of the Vive Vanidades Total Beauty Guide app available for download for the iPad.
In an effort to help Latinas achieve a celebrity red carpet look in their everyday lives, Televisa Publishing + Digital created a national multimedia campaign to feature an interactive guide with the latest Spring trends for the office, romantic occasion, vacation, cocktail party and bride-to-be.
The app features beauty secrets from renowned celebrities, who share tips on their favorite products and how to feel your best starting from the inside out.
The iPad application is available for free download in the Apple Store as of May 1, 2013. The launch of the Vive Vanidades Total Beauty Guide iPad app marks the fourth time in the past 24 months that Vanidades has created an innovative offering in its multimedia platform. As part of the campaign, Vanidades is also featuring a 32-page booklet inside of the May issue of the magazine as a complement to the app. The multi-platform, cross-promotional campaign includes content in the magazine, website, social media channels, iPad app and other promotional efforts as part of an integrated strategy.
"Latinas have long regarded Vanidades as the iconic resource for beauty and celebrity trends," said Jacqueline Blanco, Editor-in-Chief of Vanidades. "The app is the perfect vehicle for us to engage Latina consumers, going beyond just showing the latest trends and sharing insider tips on how to look camera-ready for Spring."
Among the key highlights of the hair, skin and make-up solutions in Vive Vanidades Total Beauty Guide app are:
•New Season, New Routine: Beauty essentials for Spring. •Office: How to achieve a professional image, including ideal colors for the office and best trends to spruce up your look. •Beauty Secrets: Insider tips to look like a celebrity. •Romantic Occasion: How to achieve the perfect look for that special date. •Vacation: Embrace your natural beauty while soaking up the sun. •Cocktail Party: Stand out in the crowd and achieve a Hollywood glamorous look.
"Being an industry staple for more than 50 years, the Vive Vanidades app is the latest addition to the Televisa media empire and offers discerning Latina consumers a step-by-step guide on how to look beautiful for every occasion," said Madelin Bosakewich, U.S. & International Sales Director, Televisa Publishing + Digital. "By leveraging technology for the ever-changing media landscape, we are able to offer our readers the information they crave in the format that is most accessible to them, effectively blurring the lines between digital and print content."
The interactive app is the essential guide to show Latinas how to achieve beautiful hair, flawless skin and seductive makeup without spending a fortune doing it.
"The development of a custom, Spanish-language app is the perfect marriage of the latest in technology with the ultimate in luxury beauty," said Televisa Beauty Advertising Manager Karla Goran. "As a forward-thinking publishing group, we're always looking for innovative ways to expand our offerings for today's vast media consumption preferences."
To download your free copy of the Vive Vanidades Total Beauty Guide App visit the Vanidades US iTunes kiosk: http://bit.ly/ViveVanidades
Connect with Vanidades magazines on Facebook, Twitter, Pinterest and iTunes: Vanidades Facebook | Vanidades Twitter | Vanidades Pinterest | Vanidades iTunes
About Televisa Publishing + Digital
Televisa Publishing + Digital which is part of the Televisa Group, the largest media company in the Spanish-speaking world based in its market share and a major participant in the international entertainment business. With presence in 20 countries and over 100,000 points of sale, Televisa Publishing + Digital publishes over 189 titles with an annual circulation of over 174 million. Televisa Publishing + Digital's titles are #1 in market and audience share in most of its markets. In addition, the company makes available all of Grupo Televisa's properties and talent via a comprehensive digital entertainment platform, including a portal, a social-networking site, a vertical music site, magazine web-sites and a mobile platform. For more information, go to www.televisa.com.
Published by Televisa Publishing + Digital, Vanidades was the first Spanish-language magazine launched in the United States. For the past five decades, Vanidades has been a part of Hispanic women in her journey through the decades: from fashion and beauty, to health and travel, providing the information women needs to be successful in an eloquent and relatable matter. Whether in exclusive interviews of icons in fashion, culture and entertainment or features geared to sophisticated women, Vanidades sets the tone and stage for trends and ideas important to Hispanic women. Sophisticated, elegant and experienced, Vanidades subtly incorporates everything the Hispanic woman is looking for. For more information, go to www.vanidades.com.
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