News Column

Social Media Game 'El Paso. It's All Good' Unveiled

May 7, 2013

Aaron Bracamontes

M The "El Paso. It's All Good" billboard campaign was finally revealed this morning and it appears it was all just for fun.

After weeks of mystery, the billboards that have slowly revealed a message, were finished this morning and are unveiling an interactive game.

The phrase "El Paso. It's All Good." was revealed on billboards today around the city and on advertisements on

Clicking on the advertisement or going to will take you to a section of the El Paso Convention and Visitors Bureau website for details of the interactive game.

Residents can sign up through social media to become a "digital ambassador" for El Paso.

According to the website, the game rules are:

1. Sign up through a social media network.

2. Look for emails with official content.

3. Earn points by sharing the official content.

4. Gain enough points for prizes.

The website indicates the May prize package is two 2013 Neon Desert Music Festival tickets and a $50 gift certificate to Oasis Bistro and Lounge.

A press conference is expected today at 10:30 a.m. to explain more contest and campaign details.


(c)2013 the El Paso Times (El Paso, Texas)

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Source: Copyright El Paso Times (TX) 2013

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