LOS ANGELES, CA and DUBAI, UNITED ARAB EMIRATES -- (Marketwired) -- 05/07/13 -- MMRGlobal, Inc. (OTCQB: MMRF) ("MMR"), a leading provider of Personal Health Records (PHRs) MyEsafeDepositBox storage solutions and MMRPro document management and imaging systems for healthcare professionals, today announced that it has entered into an agreement with Dubai-based Ararat International Trading, LLC, a leading distributor of consumer, defense, agricultural, and transportation products, to represent MMR in the Middle East. Ararat International will identify licensees and strategic partners to sell and localize the Company's patented Personal Health Records and other eHealth products and services in the region. Ararat International was established in Sudan, Africa in 1974 representing clients that include and have included Michelin, Peugeot, Dassault Aviation, Caffè Musetti of Italy, Komatsu, Aerospatiale, Alcatel-Lucent and Alstom, one of the largest publicly traded power and rail companies in the world, amongst numerous others. Ararat has offices in UAE, Sudan, Las Vegas and Los Angeles.
In April 2011, MMRGlobal CEO Robert H. Lorsch met with His Highness Sheikh Hamad Bin Khalifa Al-Thani, the Emir of Qatar, to discuss offering its products and services in Qatar's Science & Technology Park, where a Middle Eastern PHR platform to cover the region could also be hosted. The Company has continued to make inroads in Qatar through these contacts and others in Australia. In support of this and the Company's many other efforts, Ararat International has numerous representatives throughout the Middle East, including Turkey, Kuwait, Saudi Arabia, Qatar, United Arab Emirates and the Kingdom of Bahrain. Because the Middle East is known to have one of the highest concentrations of expats in the world, billions of dollars are being spent to build Personal Health Record systems so that travelers and the expat community have their medical records wherever they are in an emergency.
According to Lorsch, "We have been working on identifying representation in the Middle East since 2011 when we were introduced to the Emir of Qatar. It is our plan to work with Ararat International to identify specialists in the region who can partner and support us. Since the beginning of last year, there has been an aggressive movement in the region to create eHealth products and services with particular emphasis on PHRs. Numerous multinational organizations and at least one government have asked us to consider participating in the region as a strategic partner in eHealth programs. However, regional protocols require that we need support in doing business in the region which is where Ararat International comes in. If we are investing in the market, we want to succeed in the market, and this is one way to help ensure our success."
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