WASHINGTON, DC -- (Marketwired) -- 05/06/13 -- GenEra Strategies, LLC ("GenEra"), a national full-service digital marketing agency, is expanding its staff in response to increased demand for digital and social media marketing services. The agency's consulting division, GenAge Marketing, which focuses on marketing to Baby Boomers and seniors, is also growing to meet the needs of clients seeking to take advantage of the new longevity economy.
GenEra Strategies has made a strong commitment to selectively building its team of world class marketing consultants, social and digital marketing experts, technology authorities, creative talent and account management professionals as demand continues to grow. In that spirit, GenEra has announced new hires: Aaron Estabrook, Director of Digital Marketing and Snow Qin, Multi-Media Production Artist.
Aaron Estabrook, Director of Digital Marketing, will be based in the Washington, DC home office. Aaron is an industry leader who has worked with domestic and international clients in digital and social media marketing. He is a frequent speaker on the topics of digital strategy and social media at industry events and universities. Aaron's excellent reputation makes him a welcome asset to GenEra and its clients. "GenEra Strategies is a dynamic agency with a reputation for excellence in digital services," said Estabrook. "The innovative approach to serving their clients is quickly setting a new standard in the industry, and it is a privilege to join the team."
Snow Qin joins GenEra as Multi-Media Production Artist, based in Washington, DC. She brings extensive creative design and production skills in both print and digital advertising along with design for on and off line integrated collateral materials and trade show presentations. She joins GenEra from another DC area design firm. "GenEra Strategies has a unique model in the marketing services space, I am thrilled to join the team. I am excited and looking forward to grow with the company," said Qin.
Shannon Ingram, Executive Vice President and Managing Director of GenEra's Los Angeles office, will now also serve as President of GenAge Marketing, the new consulting division for clients targeting Boomers and seniors. Author of a book, The Heart Way, about balancing career and family caregiving, Ingram is a blogger about topics related to aging Boomers and the longevity economy. "Marketers eager to attract even small segments of the Boomer marketplace must understand the nuances of this huge cohort and its attitudes about aging," said Ingram. She added, "Boomers will reinvent aging and GenAge Marketing is poised to define the myriad opportunities of such reinvention for our clients."
GenEra Strategies believes in personal hands-on relationships with its clients. Establishing client offices in major markets allows GenEra's marketing consultants to work closely with customers while leveraging the company's tactical, creative and technology hub operations in Washington, DC. "Our business model allows us to effectively work with medium and large clients in a personal, face-to-face manner whether they have one or multiple locations," said Andrew Ryback, Executive Vice President.
The company has recently added several new clients that include; Pomeroy Living (Detroit, MI), Next Avenue (New York, NY), Loren Hyundai (Chicago, IL), Jab Solutions (Washington, DC) and Marriott International (Aruba).
GenEra Strategies, LLC ("GenEra") is a full service digital marketing agency based in Washington, DC with additional client offices in Cleveland, OH, Chicago, IL and Los Angeles, CA. GenEra creates and executes measureable marketing strategies and tactical plans that improve our clients' bottom lines via consulting, social and digital marketing, digital assets, analytics and creative. An ROI focused agency, GenEra tracks results and provides clients with comprehensive reporting and metrics to demonstrate learning and success. GenAge Marketing is a division of GenEra that consults with clients seeking to connect and do business with the 50+ generations, namely Boomers and seniors, and to seize and leverage the opportunities presented by the new longevity economy. For more information, visit www.GenEraStrategies.com and www.GenAgeStrategy.com
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