News Column

Taco Bell Plans New '$1 Cravings' Value Menu

May 5, 2013

NEW YORK - Taco Bell says its new value menu may go national in coming months.

The fast-food chain had already said in January that it was testing a "$1 Cravings" menu that would replace its "Why Pay More" menu, which has tiered pricing.

In a call with reporters Thursday, executives at the chain said they're confident they've struck on the right mix of products for a national rollout this year. But they declined to specify a date.

The latest iteration of the $1 Cravings menu has 12 items, including new offerings such as shredded chicken mini quesadillas.

Fast-food chains have been focusing on value at a time when the industry is barely growing. McDonald's is touting its Dollar Menu, and Burger King is highlighting more deals.





Source: Copyright Charleston Daily Mail (WV) 2013


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