ADDISON, TX -- (Marketwired) -- 05/29/13 -- Internationally recognized wealth manager Ed Butowsky is excited to announce the launch of 720 REACH, a revolutionary new way for established and emerging brands in any industry to align themselves with influential professionals and celebrities, in an effort to increase their reach, better establish their brand, garner new customers and/or find potential investors. This network is the first of its kind, marrying all types of celebrities together in one comprehensive platform. Companies can select targeted social media audiences to whom they can reach out, then analyze the success of each campaign. Additionally, these companies will have the opportunity to create and share a fully customized marketing "Showcase" to their selected audience of consumers, beginning with a base of 200+ million social media followers and narrowing their target audience from there.
A second phase of 720 REACH is slated to begin later in the year when final revisions to the JOBS Act are made, allowing hedge funds and other private placement investments to actively promote and advertise.
The Showcase is a completely custom, branded marketing page that allows each company to upload as much content and information as they would like. Examples might include marketing collateral, presentations, advertisements, press releases, and other links or multi-media clips. Companies can also upload video interviews with their CEO, product manager or business developer to offer more in depth information on their product or service, background on the firm, industry insights, etc. The Showcase allows the company to have one easily navigated page to house as much promotional and informational materials for potential consumers and investors as they would like. CEOs have the opportunity to control their sales message and get out in front of their target market without leaving the office. The result is a marketing program that is 5 times more effective than a traditional marketing plan, but at a fraction of the cost.
"If you aren't marketing through social media, you are effectively failing in your marketing efforts," says Ed Butowsky, CEO and Founder of 720 Investor. "We have a robust, and growing, network of professional athletes, actors, professors, musicians, chefs, financial celebrities and others who are all excited about the potential to find products and ideas that they can get behind, and do what they can to help them grow. And consumers will be receiving messages from these folks that they choose to follow, not just being blasted with messages in a magazine or on TV. "
The Process: simple, yet thorough
•The 720 REACH staff conducts interviews with a company seeking to expand their reach and/or garner investors. •720 REACH will match this company up with one or more of their partnered celebrities -- those whose social media reach is in alignment with the target market of the hiring firm. •The company will create the branded marketing showcase page, with downloadable materials, information, videos and interviews. •A social media strategy is developed whereby the celebrity will use his/her Twitter, Facebook, Pinterest, LinkedIn and YouTube accounts to help share information about the company to their followers, linking to the company's Showcase. •The partnering celebrity is paid on a CPI (cost per impression) basis, and the partnering company is able to quickly get the word out to thousands, even millions, of potential consumers or investors.
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