ADDISON, TX -- (Marketwired) -- 05/29/13 -- Internationally recognized wealth manager Ed Butowsky is excited to announce the launch of 720 REACH, a revolutionary new way for established and emerging brands in any industry to align themselves with influential professionals and celebrities, in an effort to increase their reach, better establish their brand, garner new customers and/or find potential investors. This network is the first of its kind, marrying all types of celebrities together in one comprehensive platform. Companies can select targeted social media audiences to whom they can reach out, then analyze the success of each campaign. Additionally, these companies will have the opportunity to create and share a fully customized marketing "Showcase" to their selected audience of consumers, beginning with a base of 200+ million social media followers and narrowing their target audience from there.
A second phase of 720 REACH is slated to begin later in the year when final revisions to the JOBS Act are made, allowing hedge funds and other private placement investments to actively promote and advertise.
The Showcase is a completely custom, branded marketing page that allows each company to upload as much content and information as they would like. Examples might include marketing collateral, presentations, advertisements, press releases, and other links or multi-media clips. Companies can also upload video interviews with their CEO, product manager or business developer to offer more in depth information on their product or service, background on the firm, industry insights, etc. The Showcase allows the company to have one easily navigated page to house as much promotional and informational materials for potential consumers and investors as they would like. CEOs have the opportunity to control their sales message and get out in front of their target market without leaving the office. The result is a marketing program that is 5 times more effective than a traditional marketing plan, but at a fraction of the cost.
"If you aren't marketing through social media, you are effectively failing in your marketing efforts," says Ed Butowsky, CEO and Founder of 720 Investor. "We have a robust, and growing, network of professional athletes, actors, professors, musicians, chefs, financial celebrities and others who are all excited about the potential to find products and ideas that they can get behind, and do what they can to help them grow. And consumers will be receiving messages from these folks that they choose to follow, not just being blasted with messages in a magazine or on TV. "
The Process: simple, yet thorough
•The 720 REACH staff conducts interviews with a company seeking to expand their reach and/or garner investors. •720 REACH will match this company up with one or more of their partnered celebrities -- those whose social media reach is in alignment with the target market of the hiring firm. •The company will create the branded marketing showcase page, with downloadable materials, information, videos and interviews. •A social media strategy is developed whereby the celebrity will use his/her Twitter, Facebook, Pinterest, LinkedIn and YouTube accounts to help share information about the company to their followers, linking to the company's Showcase. •The partnering celebrity is paid on a CPI (cost per impression) basis, and the partnering company is able to quickly get the word out to thousands, even millions, of potential consumers or investors.
The Companies: from an idea to a legacy brand
720 REACH is geared towards companies of all sizes -- from the self-starter creating the next big tech craze in his garage, to established global brands seeking alternative ways to reach their target audience and align themselves with top celebrity influencers through social media.
"720 REACH gives smaller start-ups an effective medium to reach potential investors needed to take their businesses from an idea or basement workshop to the next level," says Tom Kessler, President and Publisher at 720 REACH. "Most start-ups don't have the financial resources to find investors through the more traditional mediums. 720 REACH gives them a cost-effective way to establish both their brand and their credibility through a targeted social media marketing campaign with a reach that they would never be able to achieve on their own."
The Celebrities: top Social Media influencers
720 REACH has the ability to align companies with some of today's top celebrities who are also some the most followed, thereby influential, social media users. These celebrities range from professional athletes and musicians to well-known professors and financial gurus. The goal is to align companies with celebrities who share in their vision, and visa versa. As with any business, creating the right partnership is key.
"We would not want to match a company marketing the latest trend in skateboards with a celebrity whose social media following consists mainly of stay-at-home moms or men in their 60s," says Tom Kessler. "This is about creating a symbiotic relationship that makes sense for both parties."
The 720 REACH service is also intended to give celebrities a way to monetize their social media pages and efforts. Celebrity marketers are paid on a CPI (cost per impression) basis.
The Opportunity for "Alternative" Investments: The JOBS Act
The launch of 720 REACH also poses an enormous opportunity for firms in the financial services industry. The term "Reg D" refers to a type of investment that is currently exempt from the SEC registration requirements -- i.e. private investments or hedge funds.
Under current law, these types of investments have not been able to do any "general solicitation" or advertising. However, under a proposed rule of the Jumpstart Our Business Startups (JOBS) Act, "companies would be permitted to use general solicitation and general advertising to offer securities... " The JOBS act would also make it possible for a wider group of individuals to fund startups and Reg D investments.
"In short, these changes will allow investment vehicles and companies who were previously not able to market to potential investors to do just that," stated Butowsky. "This is a major opportunity, especially for hedge fund managers who have been restricted from marketing their investment solution or seeking out potential investors through traditional means. This can open so many new doors, for the investment managers as well as investors."
"720 REACH is so much more than a simple social media or advertising campaign," concludes Butowsky. "By aligning innovative brands and established firms with well-connected celebrities and other professionals, they are able to increase their social media presence a thousand-fold, and through the voices of extremely trusted, reputable and high-profile personalities."
About 720 REACH
720 REACH is a social media messaging network that connects leading and emerging brands with influential social publishers. We help advertisers launch their custom messages across social platforms that reach millions of fans and followers. 720 REACH provides a unique partnership that allows social publishers to create new value from their social media presence.
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