News Column

Full Contact Hires Strategic Storytelling Maven

May 29 2013 12:00AM

Marketwire

ThumbnailDirector of Strategic Planning, Jen Maltbywww.gofullcontact.comLogoTracker

BOSTON, MA -- (Marketwired) -- 05/29/13 -- Full Contact Advertising today announced Jennifer Maltby has joined the agency as director of strategic planning. In her new role, she will oversee expansion of the agency's strategy and planning department, lead strategic initiatives for existing clients, as well as support new business development.

Maltby comes to Full Contact from Communispace where she was director of the Idea Group, an internal think tank helping to generate new ways of uncovering and communicating consumer insights for some of the agency's largest clients, including Bank of America, Kraft Foods, Heinz and InterContinental Hotels Group.

"Jen has a way of making the complicated uncomplicated," said Full Contact Co-Founder, Marty Donohue. "She encompasses the rare ability to combine analytical thinking with creativity to translate insights into compelling stories. Jen's innovative thinking will bring immediate value to our team and clients, we couldn't be happier to welcome her to Full Contact."

"My background in consumer research and agency planning offers a unique perspective on how and when to tap the consumer to inspire great work," said Maltby. "This opportunity allows me to get back to my brand building roots and I look forward to the challenge of joining this amazingly smart and creative group of people."

During her tenure as director of the Idea Group at Communispace, Maltby was instrumental in the transformation of the company's proprietary community model, as well as the development of an internal "insight" and "storytelling" training program. Prior to joining Communispace in 2006, Maltby was an associate director at Arnold, overseeing the Tyson and ESPN accounts. In her career, Maltby has helped a mix brands including Eddie Bauer, Rational Software, Stop & Shop, Citibank, BestBuy, SunTrust Bank and Microsoft.

ABOUT FULL CONTACT
Full Contact specializes in creating Brands to The Fullest through award-winning campaigns that deepen the engagement for its clients. Founded in 2006, the Boston-based advertising agency covers every touch point there is between brand and consumer: digital, social, mobile, broadcast, promotions, inside the box, outside the box, even designing the box. Current clients include Cumberland Farms, Stride Rite, Arbella Insurance, Dorel Juvenile Group, and Mayborn. For more information on Full Contact's brand strategy and advertising programs, visit www.gofullcontact.com and find Full Contact on Facebook and Vimeo.



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Source: Marketwire


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