How can you get more followers on Twitter, be a Facebook favourite, and make connections on LinkedIn? Social media professionals share their secrets, tools and tips to...
Maneesh Madambath, 27 MANAGING PARTNER, SMURSH MEDIA
Twitter stats: @maneeshm | 500 Followers | 275 Following | Over 6,300 Tweets
FB stats: 315 Friends
LinkedIn: 200 Connections
Brands he works with: Penguin Books, Society Tea, Man Utd Soccer Schools.
Using Social Media since: 2007 (personally), 2008 (professionally)
Evernote also serves as a vault for resources that you come across while surfing the web. And you can tag these to easily search for them later.
BUFFER (Web, Android, iOS) Social updates, usually, are sporadic and mood-based, which isn't a good habit for someone looking to get more out of the networks. Buffer is a scheduler that works with Twitter, Facebook and LinkedIn. It lets you type your posts, updates and tweets in advance, and only posts those to the networks at a time specified by you. This way, all your followers don't get spammed with a flood of links all at once.
EVERNOTE (Web, Android, BlackBerry, iOS, OS X, Windows, Windows Phone) Evernote can be installed on any device, whether it's your notebook, desktop, tablet or phone - and it even syncs content across all these gadgets. It serves as a note-taking, link- and photo-saving app. At any point of time, you can open up the app and jot down your thoughts and ideas - musings that you could possibly turn into a full-fledged blog post or social update.
Use tools like Social Mention, Google Alerts, and Feedly that help you track conversations - be it a tweet, a blog post, or a video. Figure out the best way you can add value to a conversation: retweeting a particular tweet, replying or connecting relevant people to the conversation, blogging about it, sharing it on your Facebook or LinkedIn profile, etc.
Rajiv Dingra, 28 CEO AND LEAD CONSULTANT, WATCONSULT - SOCIAL MEDIA AGENCY
Twitter: @rajivdingra | 4,700 Followers | 344 Following | Over 6,250 Tweets
FB stats: 617 Friends
LinkedIn: 6,351 Connections
Works with: Godrej, Tata, Reliance, Bajaj, Mahindra
Using Social Media since: 2005 (personally), 2006 (professionally)
(Firefox, Safari, Chrome browers) Rapportive is a browser plugin for Gmail that helps you learn more about any person who emails you. In the right-hand column of Gmail (where the contact info usually appears) Rapportive adds more context by giving you that person's Twitter, Facebook, LinkedIn and Skype profiles, along with comments on that person from other Rapportive users. In short, it's a social profile of that person, right in your inbox; so when someone emails you, you can connect with them on social networks instantly.
Find a subject of interest and master it. Read as much as you can about it. Nothing replaces real knowledge, so read before you share or tweet. Have fun. Make friends on the social networks; don't make it your agenda to impress people.
Prerna Dubey, 26 PROJECT MANAGER, SOCIAL WAVELENGTH
Twitter stats: @PortKeyBearer | 200 Followers | 115 Following | Over 2,250 Tweets
FB stats: 746 Friends
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