Preliminary results from Nielsen Media Research for the May sweeps period that ran from April 25 to May 22 show that WREG-TV Channel 3 won almost every time slot for local broadcast news in the Memphis market.
Sweeps ratings released on Thursday show that the CBS-affiliate WREG scored the most viewers in all but the 6 p.m. broadcast news period, which NBC-affiliate WMC-TV Channel 5 won by a slim margin.
Nielsen's research is used by stations to determine advertising rates. Here's how the stations fared:
5 a.m.: WREG came in first with 6.0, followed by NBC-affiliate WMC-TV Channel 5 with 4.6, FOX 13 with 2.8, and ABC 24 with 1.0.
6 a.m.: WREG had 8.3, followed by WMC with 6.5, FOX 13 with 4.8, and ABC 24 with 1.2.
Noon: WREG scored 6.9 for its half-hour news broadcast and WMC came in with 3.6 for its hourlong news show.
4 p.m.: WREG came in first with 6.3, followed by WMC with 4.2.
5 p.m.: WREG had 8.0, WMC had 6.8, and ABC 24 had 1.8. FOX 13 had 4.5 for its hourlong broadcast.
6 p.m.: WMC took first with 8.6, followed by WREG with 8.3. ABC 24 had 1.7.
9 p.m.: FOX 13 had 5.0 for its hourlong news show, followed by CW 30 with 2.3.
10 p.m.: WREG claimed first with 11.3, WMC came in second with 8.0, followed by FOX 13 with 3.5, and ABC 24 with 2.0.
Each ratings point represents about 6,700 households.
A service of YellowBrix, Inc.
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