Preliminary results from Nielsen Media Research for the May sweeps period that ran from April 25 to May 22 show that WREG-TV Channel 3 won almost every time slot for local broadcast news in the Memphis market.
Sweeps ratings released on Thursday show that the CBS-affiliate WREG scored the most viewers in all but the 6 p.m. broadcast news period, which NBC-affiliate WMC-TV Channel 5 won by a slim margin.
Nielsen's research is used by stations to determine advertising rates. Here's how the stations fared:
5 a.m.: WREG came in first with 6.0, followed by NBC-affiliate WMC-TV Channel 5 with 4.6, FOX 13 with 2.8, and ABC 24 with 1.0.
6 a.m.: WREG had 8.3, followed by WMC with 6.5, FOX 13 with 4.8, and ABC 24 with 1.2.
Noon: WREG scored 6.9 for its half-hour news broadcast and WMC came in with 3.6 for its hourlong news show.
4 p.m.: WREG came in first with 6.3, followed by WMC with 4.2.
5 p.m.: WREG had 8.0, WMC had 6.8, and ABC 24 had 1.8. FOX 13 had 4.5 for its hourlong broadcast.
6 p.m.: WMC took first with 8.6, followed by WREG with 8.3. ABC 24 had 1.7.
9 p.m.: FOX 13 had 5.0 for its hourlong news show, followed by CW 30 with 2.3.
10 p.m.: WREG claimed first with 11.3, WMC came in second with 8.0, followed by FOX 13 with 3.5, and ABC 24 with 2.0.
Each ratings point represents about 6,700 households.
Originally published by The Commercial Appeal .
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