Jennifer Lopez flexed her Latina power this week in Las Vegas, as she announced her new endeavor during CTIA 2013, a mobile technology conference presented by CTIA–The Wireless Association.
Lopez, always the busy business woman that she is, launched new mobile brand Viva Movil in a partnership with Verizon Wireless, Brightstar Corp. and Moorehead Communications.
Brightstar was last year's No. 1 company on the HispanicBusiness 500.
Viva Movil will sell smartphones and tablets, and open a dozen stores in cities with large Hispanic populations. The first brick and mortar is expected to open June 15 in New York City.
Lopez this week also took part in a panel discussion titled "Mobile and the Fastest Growing Consumer Segment: The Modern Latino, 50 Million and Counting." Brightstar CEO and Chairman Marcelo Claure also participated in the panel, according to the CTIA website.
Claure spoke to HispanicBusiness last June about his growing company and hinted at exciting news with a famous Latino celebrity, but at the time it was too premature to announce.
Brightstar debuted on the HispanicBusiness 500 in 2001 at No. 8, and saw revenue in 2011 of $1.1 billion.
Coincidentally, it was Claure's 40th birthday that week in Vegas and the entrepreneur was suprised by Lopez, who joined her ex-husband, Marc Anthony, on stage to perform their single "No Me Ames." The Gypsy Kings also performed for the birthday celebration.
To view photos of the birthday celebration, click here.
It's not too late to submit your company for the 2013 HispanicBusiness 500! Just visit https://www.surveymonkey.com/s/NSYJKM7.
Check out the 2013 Top 25 Hispanic Nonprofits -- they're on a roll, despite continued hard economic times.
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