News Column

Ticket Prices Soar for Aggies-Bama Game

May 23, 2013
Kyle Field at Texas A&M (photo: Clark Moody, Creative Commons)
Kyle Field at Texas A&M (photo: Clark Moody, Creative Commons)

With the success Texas A&M has had on the football field, it's only natural that it's going to be a little harder, and cost a little more to attend a game at Kyle Field.

When the Aggies host the reigning national champions the Alabama Crimson Tide in September to kick off Southeastern Conference play, resold tickets are likely to cost at least $300, according to popular ticket resellers.

The match-up will likely pit two top-five teams against each other, and the victor could be favored to win the SEC West.

Those who know A&M best say team fervor is near an all-time high, and the demand for A&M football -- and tickets to the games -- is at a premium. For the Alabama game on StubHub! tickets range from $395 to nearly $10,000, although the bulk fall between $400 and $1,200. Similarly, on Vividseats, the price of Alabama tickets ranges from $330 to $1,050.

Both of the sites have shipping or processing fees on top of the ticket prices.

Still, some tickets are much cheaper. To see A&M take on the Sam Houston State BearKats, the secondhand tickets start at about $55 to $60.

"I haven't seen the ticket prices, but it's not a surprise if you look at the momentum that started with the move to the SEC and followed up with the unexpected success and the Heisman award winner and a really good showing of what Texas A&M is about," said Hunter Goodwin, chairman of the Bryan-College Station Convention & Visitors Bureau and former A&M tight end.

He said while the cost of highly sought-after tickets, such as the Alabama game, might be prohibitive for some fans, the enthusiasm for A&M football will help fill up the seats for the non-marquee match-ups.

"There's definitely no shortage of folks who want to come see A&M play," Goodwin said.

Carole Dollins, senior vice president for ticket operations for the 12th Man Foundation, said just a couple of years ago it was a challenge filling the stadium and letting people know that it wasn't already sold out. The task now, she said, is handling the influx of fans who want football tickets. The foundation, which handles ticket sales for the university, had a 98 percent renewal rate for season ticket holders and has more requests for the 1,300 remaining seats than actual spots.

To help handle the surge of requests and help fans realize the cost of getting season tickets, the foundation this year required a $500 donation and $500 up-front for each seat requested, Dollins said.

"We throttled the process a little on the front end to be a little more transparent," she said.

The foundation is in the middle of processing student ticket requests, Dollins said, but expects to sell out of those, too. That would make for the second straight season that A&M has sold out.

"The entry into the SEC and the success of the 2012 season -- there's nothing like it that we've seen so far," Dollins said.


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