NASHVILLE, TN and BOSTON, MA -- (Marketwired) -- 05/22/13 -- Moontoast, an innovative social rich media advertising platform leader and recent winner of the Facebook® PMD Innovation Competition, today announced a partnership with SHIFT, the leading collaboration platform for marketers and agencies. Notably, Moontoast is one of the first Social Rich Media Ad Platforms to be fully integrated into the SHIFT Open Marketing Cloud, a new suite of best-in-class marketing technologies launched in April.
The integration of Moontoast's social rich media advertising platform into SHIFT Open Marketing Cloud will enable advertisers to create, post and amplify social rich media ad units into the Facebook News Feed from within the SHIFT platform using a seamless single sign-on process.
SHIFT's new Open Marketing Cloud ecosystem offers the most comprehensive and collaborative marketplace where marketers can work together via a single platform and app ecosystem to manage and execute throughout the lifecycle of a marketing plan. The SHIFT Open Marketing Cloud includes more than 12 leading marketing applications, each of which was developed by companies specializing in building enterprise marketing software in a specific discipline. Users of the SHIFT Open Marketing Cloud can enhance their social and mobile advertising campaigns by creating rich media Facebook News Feed experiences through the Moontoast application and leveraging them for advertising through applications like GraphEffect, a leading social advertising app.
"The industry's current marketing clouds can't keep up with the rapid pace of software innovation and this forces people to work in silos, leaving marketers with a rigid set of tools that only meet some of their needs," said James Borow, CEO of SHIFT. "Our mission is to build an ecosystem where marketers can work together, and we're pleased to have Moontoast's Social Rich Media Ad Platform as part of our collaborative marketplace."
"As consumers become more social and mobile, marketers and agencies are looking for best-of-breed solutions to help them manage their budgets for maximum impact and ROI," said Moontoast CEO Blair Heavey. "We are excited to join forces with SHIFT and other leading marketing vendors including Kenshoo, SocialFlow and Converto to help brands and agencies plan, create, execute and measure holistic social and digital advertising initiatives."
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