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FSTEC NexGen to Launch Foodservice Digital Marketing Conference

May 23 2013 12:00AM

Marketwire

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SCOTTSDALE, AZ -- (Marketwired) -- 05/23/13 -- FSTEC NexGen announced today it will introduce a digital marketing conference, in partnership with DigitalCoCo, to provide foodservice marketing decision makers a one-stop opportunity to learn about the latest in online marketing. Aptly named the Foodservice Digital Marketing Summit (FDMS), marketers, brand developers, and content creators will assemble to discuss and learn about timely digital marketing subjects enabled by technology, network with industry peers and key suppliers while accessing the industry's leading technology conference. Culminating the various aspects of the FDMS program will be the presentation and celebration of the industry's Restaurant Social Media Index (RSMI) Awards. FDMS will be held on Tuesday, September 24th alongside of FSTEC from September 22nd to 24th, at the Talking Stick Resort in Scottsdale, Arizona.

For the restaurant industry, consumer adoption of digital media is racing ahead of traditional media. Combined with the rapid advances available in technology, marketers and technology professionals are blending their expertise to bring brands to the next level. The digital marketing conference is designed to offer a format of knowledge and solutions that marketers can apply directly to their brands. "The future of marketing is here and digital is leading the way. We are excited to partner with Paul Barron as his expertise in digital in the restaurant industry is unmatched," stated Rob Grimes, chairman and chief executive of FSTEC. "With his finger on the pulse of the many channels of digital marketing, those who join us for the Foodservice Digital Marketing Summit will be able to build a strategy that best fits their organization's culture, purpose and goals while being exposed to the latest technology available in the foodservice industry."

"Emerging technology and consumer behavior have collided in the restaurant business; brands and operators that not only understand this major shift but act on these huge opportunities will be the leaders of tomorrow. Social and digital have converged as a consumer cultural shift in the foodservice business and we are set to see some amazing growth and opportunities. This event is designed to merge technology along with digital and online strategies to the social consumer," shared Paul Barron, CEO & Founder, DigitalCoCo, LLC.

The event will blend strategic networking opportunities with a series of general sessions drawing on insights and research from DigitalCoCo's powerful data and analytics team and will include a social media awards program recognizing excellence, creativity and results in the foodservice industry. DigitalCoCo's Founder, Paul Barron, will also join the 2013 FSTEC NexGen Advisory Board, guiding the show's Mobility & Social Media Track during its Monday and Tuesday educational program. Registration for the FDMS will be available shortly. To be added to the mailing list, please send your details to info@fstec.com.

Attendees will be invited to attend FSTEC NexGen providing added value exposing this audience to technology-specific education and vendors necessary for keeping their organizations at the forefront of the latest developments in the foodservice technology space.

Registration is open for FSTEC NexGen 2013 online. For more information, please contact 800-277-2017, e-mail attend@fstec.com or visit http://www.fstec.com. Exhibitor, sponsorship and partnership information is also available online.

About FSTEC
The Food Service Technology Conference & Showcase (FSTEC) was co-founded in 1996 through a partnership between Robert Grimes and Nation's Restaurant News and quickly became the largest show of its kind. In 2011, Grimes acquired full ownership. FSTEC NexGen, the industry's only all-inclusive technology education and networking event, is being held September 22nd to the 24th at Talking Stick Resort in Scottsdale, Arizona. FSTEC NexGen is the only cross-segment technology event that focuses on an exchange of ideas and best practices in a relaxed setting that delivers top-notch, relevant technology-focused education, networking and a vendor technology showcase.

About DigitalCoCo and Restaurant Social Media Index

DigitalCoCo is the proprietary owner of the largest consumer index for the restaurant and hospitality industry at over 42 million social consumers related to the industry, and tracking more than 4,700 restaurant brands.

Paul Barron is a Web entrepreneur who launched several successful restaurant and hospitality trade websites, events and think tanks. He is credited with starting the fast-casual restaurant revolution when he launched FastCasual.com in the 1990s. He is the founder of DigitalCoCo, a social media analytics, content producer and creative agency in South Florida.



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Contact:
Bernadette Mari
800-277-2017, ext. 718
Bernadette.Mari@fstec.com





Source: Marketwire


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