News Column

Florida House Speaker Dean Cannon Joins the Advisory Board

May 22 2013 12:00AM



NEW YORK, NY -- (Marketwired) -- 05/22/13 -- In a coup for its government services division, Reputation Changer has announced that Dean Cannon -- long-time Florida political figure -- has joined the Board of Advisors. Cannon, who previously served as the Sunshine State's Speaker of the House and is founder of the Tallahassee-based lobbying firm Capitol Insight, will help shape the reputation management agency's continued advances into supporting public servants and agencies. In a new statement to the press, president Michael Zammuto celebrates the "natural synergy" between and Capitol Insight, and also expresses his enthusiasm for bringing Cannon into the fold.

"Innovation is baked into the culture here and we have successfully launched major new technology and service every month this year. Reputation Changer is leveraging our relationships with thought leaders from online reputation management, marketing, politics, technology, public relations, media and other fields to build a Board of Advisors to help us push that to the next level," Zammuto says.

"Online reputation management is critical across the political process, and indeed, political campaigns worldwide are won and lost on the basis of online reputation and the effectiveness of their online strategies," Zammuto states. "As such, has been busily gearing up for the next election cycle, and expanding our services in the political realm. This is seen in investments at the state and at the federal level including the recent opening of our satellite office in Washington, D.C., our recent addition of 130 languages to our content services division and now it is seen in our recruitment of Dean Cannon, who brings tremendous knowledge of the political process to our Board of Advisors."

Cannon agrees that the convergence of reputation management and political marketing represents a unique opportunity. "The usefulness of online reputation management in the political campaign process is difficult to overstate," he explains. "Just imagine: if an unflattering news headline or erroneous accusation come to light, a company like can help political campaigns get the facts of their message out aggressively, and even push those unwanted headlines off the first page of an online search results page. This can be a huge potential advantage for any political campaign."

Cannon hopes to bring his own experience in political marketing to Reputation Changer's campaign division. "A company like is a perfect partner to traditional campaign management and political marketing; it can augment them in a very powerful way," he says. "My hope is to facilitate meaningful working relationships between and campaigns from across the country."

In addition to political marketing, also extends its offerings to support government relations and lobbyists -- another area in which the partnership with Cannon will surely prove advantageous. "There are certain clients and issues that simply do not receive a lot of press," Cannon offers. "For example, Capitol Insight has represented the interests of scientific and niche healthcare industries -- and frankly, the issues facing some of them do not often make it into the headlines. However, can help generate press for these causes and clients, ultimately allowing these voices to be heard and these viewpoints to be considered."

Zammuto agrees. "Online reputation management is all about providing individuals and organizations with the resources they need for telling their stories on the Internet and building a powerful, effective presence," he explains. "As such, is absolutely invested in aiding the political lobbying process, helping deserving individuals, organizations, and causes to reach higher levels of public awareness."

Communications and media relations are hardly unfamiliar territories for Cannon, who majored in Communications at the University of Florida. Cannon ultimately became a lawyer, beginning his practice in Orlando in 1993. His passion from the beginning has been representing clients before local, state, and federal government entities. Cannon served in the Florida House of Representatives from 2004 until 2012, and was chosen to be the Speaker of the House from 2010 through 2012. Cannon is widely respected for leading the Florida House of Representatives through a season of great political and economic turbulence.

"Dean Cannon is a highly strategic addition to our Board of Advisors, and his insights will surely help move our company forward as online reputation management and political marketing become increasingly intertwined," concludes Zammuto. " believes that our political operations will be a critical part of the next election cycle."

ABOUT: was founded in 2009 by a group of direct response marketing veterans, and since that time it has come to be regarded as the premier organization in its field. Indeed, the company has been named by TopSEOs as the #1 online reputation management agency in the world. Reputation Changer's mission is to provide individuals and brands with total control over their online portrayals; in service of this, the company utilizes advanced, proprietary technologies and best-in-class SEO and ORM practices. Reputation Changer's client base includes Fortune 100 brands, small businesses, politicians, celebrities, and private citizens.

Source: Marketwire

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