ATLANTA, GA -- (Marketwired) -- 05/20/13 -- The memorable episode of Undercover Boss where Cinnabon® President Kat Cole bonded with Mayra Vargas, a bakery employee, has impacted each of them, both personally and professionally. As Mayra spoke of her mother's battle with breast cancer and her family's challenges, the inspiration to provide guidance and support became a mission of Cole's. Cole and Vargas were invited back for the season finale, Epic Bosses, which aired this past Friday night, May 17th, when viewers were touched by their mutual admiration and Cole's announcement of "Sweet Support," a nationwide fundraiser to support breast cancer, a cause close to Mayra's heart.
Cinnabon employees, fans and followers are joining forces to spread the word and request donations as a way of showing dedication to their favorite brand. In parallel contribution, Cinnabon will match the first $10,000 in charitable donations. The money raised will support the National Breast Cancer Foundation® and its mission of saving lives by increasing awareness of breast cancer through education and providing mammograms for women in need.
"As America saw on Undercover Boss, Mayra has an infectious go-getter attitude and enthusiasm for Cinnabon that she shares daily with Guests and co-workers," said Cole. "We're throwing the strength of the Cinnabon brand behind the fight against breast cancer, a cause incredibly dear to Mayra, as a special way to thank her for being a model employee in the Cinnabon system."
Known for offering exceptional quality and a uniquely satisfying experience, Cinnabon sought out a donation process that was easy to access and user-friendly. The cutting-edge online fundraising application Give.Mobi allows convenient access by visiting the mobile URL Give.Mobi/Cinnabon or scanning QR codes from materials found in local Cinnabon Bakeries.
Through Undercover Boss, Cole met many of the brand's extraordinary employees, leading to positive company-wide initiatives. Mayra's story in particular provided an opportunity to not only thank a valuable employee but also support a cause that directly affects nearly one in eight women. For more information, or to donate now, visit: Give.Mobi/Cinnabon.
About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,000 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.
About the National Breast Cancer Foundation, Inc.
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator's highest 4-star rating for nine years, NBCF provides women Help for Today...Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.
Fishman PR & Marketing,
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