VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 05/22/13 -- A brand new, Canadian-made invention is officially in British Columbia now to help improve companion animals' oral hygiene and prevent bad breath. Kane Biotech Inc. (TSX VENTURE: KNE) is pleased to mark the official introduction of its StrixNB pet oral care product to the BC market today at Market Hill Animal Hospital in Vancouver.
"This is an important step for us as we begin selling this revolutionary new product across Western Canada. We've had a few weeks to introduce the product to veterinarians, now it's time to let pet owners know about StrixNB," said Jason Leibert, Vice President, Business Development of Kane Biotech. "The experience in our home market of Manitoba is that pet owners want StrixNB as soon as they learn about it, as it helps solve a basic problem: it is scientifically proven to benefit a pet's oral health and reduce bad breath. Pet owners and veterinary clinics in Manitoba are making StrixNB the go to pet oral care product."
Through Pacific Veterinary Sales, the company has been introducing StrixNB to veterinarians across BC, Alberta and Saskatchewan for the past few weeks. Today's official launch is one in a series of events designed to raise awareness of this Canadian innovation.
StrixNB is a new, safe and effective drinking water additive scientifically formulated to help maintain and promote good dental and oral hygiene in pets. It is unique because it works against bacteria associated with dental disease by altering the mouth's environment. It breaks through dental biofilm - a highly structured, matrix-embedded microbial population - making bacteria accessible for eradication by a microbial agent.
"It's important for pet owners to take care of their pets' dental health. We recommend that StrixNB be part of a complete oral care program, in addition to daily brushing, dental diets and chews," said Dr. Reza Rashidi DVM, veterinarian with Market Hill Animal Hospital. "It has been scientifically proven to help fight dental disease. A happy side effect is that it also fights bad breath. We're pleased to be able to offer it to our customers and will be interested in seeing what kind of impact it can have on our patients' oral care."
Studies have shown that StrixNB can have a positive impact on the teeth and gum line of dogs, while softening plaque to make it easier to remove. Dental diseases cause pain and discomfort and can lead to other problems. Some dental diseases, such as periodontal disease, can create bacteria able to travel into your pet's bloodstream, affecting the lungs, heart, kidneys, liver and nervous system.
StrixNB is available for sale through veterinary clinics. Pacific Veterinary Sales is the distributor for the product in Western Canada. "My dog is a Jack Russell and they are notorious for bad breath. I started using StrixNB and noticed a huge improvement in her breath," said Ken Kasdorf, Director of Sales of Pacific Veterinary Sales. The product enjoyed breakout success when it first went on sale in Manitoba earlier this year. More than 70 per cent of the province's vet clinics signed up to carry the product after its initial launch.
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