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Action Against Hunger and Ultimat Vodka Launch Summer Campaign "Ultimat Lemon-Aid" to Raise Funds and Awareness to Help End World Hunger

May 22 2013 12:00AM

Marketwire

LogoThumbnailBar Masters Stand Up Against Hunger: All star line up from NY to LA join Ultimat Vodka to show support for summer fundraising campaign kicking off May 20 through August 20, 2013 (National Lemonade Day) -- to benefit Action Against Hunger. Public invited to text 'LEMONAID' to 50555 to donate $5. Photos by 'Brent Herrig with Scenario Photo'Tracker

NEW YORK, NY -- (Marketwired) -- 05/22/13 -- The spirit of summertime pleasures, like the familiar sight of future entrepreneurs serving homemade lemonade at neighborhood stands, is an iconic all-American tradition that simply becomes reinterpreted as life goes on. Today, Ultimat Vodka and Action Against Hunger announce "Ultimat Lemon-AID: Take A Stand Against Hunger" -- their first summer-long anti-hunger fundraising campaign with a nationwide call-to-action. Kicking off at Manhattan Cocktail Classic last night and continuing through August 20th -- National Lemonade Day -- the public is invited to Text LEMONAID (50555) to donate $5 to Action Against Hunger. Several thousand dollars have been raised in less than 24 hours.

A small sum it seems, but Ultimat and Action Against Hunger know what a difference just $5 can make. "When life gives you lemons, make lemonade. It is a universal expression that has come to symbolize and inspire us all to make the best of unfortunate situations. However, many communities around the globe face situations, like poverty, that are not fixed with simply a positive outlook. This is why Ultimat Vodka has joined with long-time nonprofit partner Action Against Hunger to create The Ultimat Lemon-AID Stand," explains Jennifer Pisciotta, Vice President of Marketing, Patrón Spirits.

Donations from the campaign will be used to support Action Against Hunger, for example their efforts to distribute Ready-To-Use Therapeutic Foods, or RUTFs. These nutrient-packed pastes, roughly the size of protein bars, are powerhouses in fighting childhood malnutrition; plus, they stand up to the elements in severe weather environments, have a long shelf-life, and don't need to be mixed with water. Each packet costs roughly 33 cents, making the cost of 3 packets for a full day of treatment just $1. $5 translates to 5 days of treatment, getting a child well on his or her way to full recovery, which takes approximately 45 days and costs $45.

"Severe malnutrition is absolutely predictable, preventable, and affordable to treat," says Matt Aubry, Director of External Relations, Action Against Hunger. "We're thrilled to have a savvy partner in Ultimat Vodka, a team that understands both the magnitude of the problem and the simplicity of the solution. Lemon-AID is a fun, fresh way to get cocktail connoisseurs engaged in the fight against hunger. With their support, we'll eradicate childhood malnutrition in our lifetime."

Manhattan Cocktail Classic Event Kick-Off: Guests 21+ years and older were invited to Marquee in NYC, Monday, May 20th during the 4th Annual Manhattan Cocktail Classic where renowned bartenders presented their signature twist on the classic summertime beverage. The all-star lineup included refreshing and inventive cocktails created by Walter Easterbrook, James Menite, Danny Neff, Igor Zukowiec, Julie Williams and Naomi Schimek. Igor Zukowiec received the distinct honor of "Ultimat Lemon-AID Master" as guests voted for their favorite cocktail, and sipped for a cause to benefit Action Against Hunger.

Summer Fridays in NYC through August 20: Every Friday at Truman's Gentleman's Groomers in NYC, 10 percent of every hair cut ($68) will benefit Action Against Hunger. A complimentary service upgrade and an Ultimat Lemon-AID cocktail will also be offered with each haircut.

All Ultimat lemonade recipes will be featured on www.ultimatvodka.com

About Action Against Hunger
A global humanitarian organization committed to ending world hunger, Action Against Hunger works in more than 40 countries to save the lives of malnourished children while ensuring families have sustainable access to safe water and long-term solutions to hunger. For over three decades, Action Against Hunger has pursued its vision of a world without hunger by combating it in emergency contexts of conflict, natural disaster, and chronic food insecurity. Find out more at: www.actionagainsthunger.org

About Patrón Spirits
In addition to Ultimat, the Patrón Spirits company's portfolio also includes Pyrat Caribbean rums, and the Patrón line of high-quality ultra-premium tequilas, produced and bottled in Jalisco, Mexico: Gran Patrón Burdeos, Gran Patrón Piedra, Gran Patrón Platinum, Patrón Silver, Patrón Reposado, Patrón Añejo, as well as Patrón XO Cafe and Patrón XO Cafe Dark Cocoa (coffee liqueurs made with Patrón tequila) and Patrón Citrónge (orange liqueur).

For more information about Ultimat vodka, visit www.ultimatvodka.com. And to learn more about Patrón Spirits International and its range of ultra-premium spirits, please visit www.patronspirits.com.



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