News Column

2013 SRT Viper Now Available Through Enterprise Rent-A-Car

May 21 2013 12:00AM

Marketwire

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ST. LOUIS, MO -- (Marketwired) -- 05/21/13 -- Car enthusiasts in Southern California have one more exciting option to choose from when renting a car from the Exotic Car Collection by Enterprise -- Chrysler Group's all-new 2013 SRT Viper.

Enterprise purchased a sleek red Viper with black leather interior, one of an extremely-limited number that have been built and sold nationwide so far this year, for its Exotic Car Collection.

Developed in 2006, the Exotic Car Collection by Enterprise was designed to give customers access to one of the largest selections of vehicles from some of the world's top luxury manufacturers. With more than 50 makes and models in the collection, consumers have the opportunity to choose from luxurious coupes, sedans, SUVs, convertibles, and now, the stunning new SRT (Street and Racing Technology) Viper.

"We are thrilled that Enterprise is adding our SRT Viper to its Exotic Car Collection, allowing renters to make that special event even more special or enjoy their vacation in style in our hand-built-in-Detroit, flagship supercar," said Jim Sassorossi, Director of Fleet Sales for the Chrysler Group. "We know this will also be an excellent way for potential buyers to get a first-hand driving experience with our high-performance sports car."

A recent Polk study commissioned by Enterprise showed that people who rent from the company are 55 percent more likely than the average consumer to purchase a new vehicle within six months of their rental.

"We've seen a 50 percent increase in total rental days for our exotic collection since last year and customer inquiries are at an all-time high," said Steve Short, Vice President at Enterprise. "We have a diverse customer base that rents from the collection, including many that are test-driving vehicles they are considering for purchase."

The Exotic Car Collection by Enterprise recently expanded to include 13 locations in six states. In addition to its broad vehicle selection, Exotic Car Collection locations offer renters a "white glove" experience, which includes unparalleled customer service, personalized reservations, as well as delivery and collection of vehicle rentals for customers in nearby areas.

For more information on the Exotic Car Collection by Enterprise, visit http://exoticcars.enterprise.com/.

About Enterprise Rent-A-Car
Founded in 1957 and known for an extensive network of home-city and airport locations, everyday low rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that has been named to BusinessWeek magazine's annual list of "Customer Service Champs" in 2007, 2008, 2009 and 2010. With more than 5,500 offices located within 15 miles of 90 percent of the U.S., Enterprise operates more than twice as many locations as its nearest U.S. competitor and continues to lead the home-city market. Enterprise Rent-A-Car operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative.



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For more information, contact:
Greg Phillips
Enterprise Rent-A-Car
Email Contact





Source: Marketwire


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