News Column

N.M. In-state Tourism Should Increase in 2013

May 20, 2013
New Mexico landscape

More New Mexico residents will be hitting the road this summer and fall to destinations in the Land of Enchantment, according to the 2013 Garrity Perception Survey.

In the survey, New Mexico residents were asked how many non-business in-state trips they plan to take over the next 12 months. Fifty-five percent of them said they plan to take more than three trips, while seven percent are undecided. On average, New Mexico residents will travel in-state six times over the next 12 months. Residents in Eastern New Mexico indicated they will make 10 non-business trips over the 12 months.

Compared to the same numbers in 2012, New Mexico residents plan to increase in-state leisure travel by 11 percent in 2013.

Residents living in the Southwest part of New Mexico (Catron, Socorro, Sierra, Grant, Hidalgo, Luna and Dona Ana County) indicated the most indecision about non-business travel over the next twelve months, with 15 percent of Southwest New Mexico residents undecided on whether they will travel in-state this year (the New Mexico average is six percent).

The Garrity Group, a New Mexico public relations firm, commissioned the survey, in its third year, from Albuquerque-based Research & Polling. The scientific survey was conducted February 21 through 26, and included 400 adult residents. The results have a 96.5 percent confidence level.

The entire 2013 Garrity Perception Survey will be released after Memorial Day. It is the only research project that

measures how New Mexico residents view the favorability of industries, trust of professions and identifies how they access news and information. This year's survey also tracks travel trends and purchasing preferences of New Mexico residents.

To get your free copy and a schedule of webinars visit www.garrityperceptionsurvey.com

The Garrity Group is a New Mexico-based public relations firm that helps small businesses to be heard and large organization to be understood.

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(c)2013 the Silver City Sun-News (Silver City, N.M.)

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Source: Copyright Silver City Sun-News (NM) 2013


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