News Column

MacLarry And The Stinky Cheese Battle Slated To Hit General And Christian Markets In Late July

May 20, 2013

YellowBrix

Newest VeggieTales(R) DVD Teaches 'Getting Along with Others' and Continues Brand's Tradition of Helping Families Grow Great Kids FRANKLIN, Tenn., May 20, 2013 /PRNewswire/ -- Big Idea Entertainment, a leading studio and producer of children's and family programming, characters and brands, today announced the launch of their newest DVD title, VeggieTales(R): MacLarry and the Stinky Cheese Battle, slated to hit Christian and general market retail stores on July 27, 2013 and July 30, 2013, respectively.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/61748-big-idea-entertainment-veggietales-maclarry-and -the-stinky-cheese-battle

(Photo: http://photos.prnewswire.com/prnh/20130520/MM16674)

MacLarry and the Stinky Cheese Battle features the Veggie gang in a make-believe land where ancient Scotland and ancient Rome are in the midst of the silliest prank feud of all time, where the tools of battle are pies and water balloons. This latest action adventure features a full cast of fan-favorites, including Larry the Cucumber as MacLarry, Bob the Tomato as MacBob, and Mr. Lunt as the mischievous Pompous Maximus.

At the core of this new story is the lesson of getting along with others - a value that is top of mind for parents of preschoolers.

"We're delighted to deliver a story that has the silliness kids love," said Leslie Ferrell, president of Big Idea Entertainment, "the fun of a stinky cheese battle with a message parents want to reinforce - the importance of getting along with others."

Today, VeggieTales is premiering the MacLarry trailer on a dedicated MacLarry landing page, but the fun doesn't stop there. The countdown to the national sneak peek premiere of the latest silly song from the show, "Stilts and Kilts," will kick off on June 1, 2013 via all of VeggieTales' social media channels.

The whole family can follow along on Facebook, Twitter and Pinterest with an engaging interactive event where they can receive exclusive MacLarry previews, bonuses and other fun surprises. Veggie fans can also keep up-to-date on all things MacLarry from now until July, by visiting the MacLarry landing page, where the trailer for the upcoming DVD will debut today. Kids and parents can revisit the page throughout the summer to view the roll-out of other enjoyable MacLarry features including songs, video clips, and a brand new interactive game for kids called "MacLarry's Stinky Cheese Toss."

For further information, the trailer and more fun to come, please check out the MacLarry and the Stinky Cheese landing page at http://veggietales.com/maclarry/

Press contacts: Ashley Aberbach - Finn Partners for Big Idea Entertainment Phone: (212) 715-1524 Email: ashley.aberbach@finnpartners.com Twitter: @finnpartners

About Big Idea

Big Idea Entertainment, a division of DreamWorks Animation SKG, Inc., is a leading studio and producer of children's and family programming, characters and brands. Big Idea's best-selling series VeggieTales(R) is a one of the most recognized brands in the US with moms of preschoolers*. Since 1993, VeggieTales(R) has sold 70 million videos, 15 million books and more than 7 million CDs. VeggieTales(R) enjoyed four seasons as a top-rated series on NBC Saturday mornings, Telemundo and ION TV. The studio's two theatrical releases, Lionsgate's Jonah-A VeggieTales(R) Movie (2002), and Universal Pictures' The Pirates Who Don't Do Anything(R)-A VeggieTales(R) Movie (2008), are distinguished among the most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.VeggieTales.com.

*Spring 2012 Q-Score

SOURCE Big Idea Entertainment

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