In today's increasingly crowded marketplace, successful small business
owners recognize that creativity is paramount in besting their competitors and
maintaining a vibrant brand.
Customer engagement is key.
And that will be the focus of the "Creative Boot Camp" from 10 to 11:30 a.m. on Thursday, sponsored by the Memphis chapter of the American Advertising Federation.
The workshop will train business professionals and entrepreneurs about ways to nurture creativity and generate compelling campaigns that will attract and retain clients.
Keynote presenter will be Stefan Mumaw, author and creative director of the Lawrence, Kan.-based Callahan Creek marketing and branding agency.
During a lunch program that day from 11:45 a.m. to 1 p.m., Mumaw will discuss concepts from his book, "Chasing the Monster Idea," and offer tips on distinguishing between mediocre ideas and brilliant ones. Both programs will take place at the Holiday Inn at the University of Memphis, 3700 Central.
Cost of the workshop will be $15 for AAF members, $20 for guests, and copies of Mumaw's book will be available for purchase. Admission to the luncheon is free for AAF members, $10 for students and $25 for guests. Seating is limited and registration is required for both events. To save your seat, visit aafmemphis.org.
Local techies will definitely want to check out a couple meet-ups this week, first the Memphis Python User Group that meets Monday from 6:30 to 8:30 p.m.; location to be determined. And the Memphis Ruby User Group meets from 5:30 to 7:30 p.m. on Thursday at Coroutine in suite 422 inside the EmergeMemphis building at 516 Tennessee.
Visit meetup.com/memphis-technology-user-groups for information on both.
On Wednesday from 9 to 10 a.m., join George Lucas, co-author of the best-selling "The One-Minute Negotiator," as he presents "Winning in the Win-Lose Game of Competitive Negotiation."
The free program is sponsored by Talk Shoppe and will be at DeVry University, 6401 Poplar. To learn more, visit talkshoppe.biz.
If you're an early riser and want to know more about digital innovation and technology, then make plans to attend "A Strategic Approach to Your Online Footprint" from 7:30 to 8:30 a.m. at Cheffie's Cafe, 483 High Point Terrace. Sponsored by the Sales and Marketing Society of the Mid-South, the program will feature a round-table discussion and workshop with Sridhar Sunkara, co-founder of eBiz Solutions.
Cost, which includes a continental breakfast, is $10 for SMS members, $15 for guests who pay in advance and $20 at the door. Save your seat by visiting sms-midsouth.org.
Minority business owners are invited to the monthly networking meeting at 8 a.m. on Thursday at the Renaissance Business Center, 555 Beale. The program is sponsored by the Black Business Association and will feature keynote presenter Jack Sammons, chairman of the Memphis Shelby County Airport Authority. He will discuss new developments at the Memphis International Airport and the impact on small businesses in Memphis.
There's no cost to attend, but registration is required.
To learn more, visit bbamemphis.com or call 901-526-9300.
And make plans now to attend a recap of the 2013 legislative session featuring Jim Brown, the state director of the National Federation of Independent Business. There will be opportunities to network with other small business owners and learn more about what the NFIB does in Tennessee and across the country.
The program will be from 5 to 7 p.m. at Regions Bank, 6200 Poplar, and includes cocktails and hors d'oeurves.
Admission is free for NFIB members, $20 for guests, and registration is required. Deadline to reserve your spot is June 7.
For more information, contact Sarah Waters at 615-872-5331.
(c)2013 The Commercial Appeal (Memphis, Tenn.)
Visit The Commercial Appeal (Memphis, Tenn.) at www.commercialappeal.com
Distributed by MCT Information Services
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