News Column

RLJ Entertainment Introduces YouTube Paid Channels

May 19, 2013

YellowBrix

RLJ Entertainment Inc., created by Robert L. Johnson, founder of Black Entertainment Television (BET) and The RLJ Companies, announced the launch of two paid channels on YouTube under the "Acorn TV" and "OnCue" brands.

According to a release, RLJ Entertainment is a creator, owner and distributor of media content across digital, broadcast and physical platforms, which leverages its branding expertise, access to content and direct to consumer skills to optimize the value of its programs for distinct audiences. RLJ Entertainment was formed in October 2012 through the business combination of RLJ Acquisition, Inc., Image Entertainment, Inc. and Acorn Media Group, Inc.

As with RLJ Entertainment's existing Acorn TV digital channel, the YouTube version will provide viewers with access to the best of British TV with a variety of specially-curated content for consumers who have interest in British TV programs.

"We are pleased with today's launch of these two new subscription- based channels, Acorn and OnCue, that will offer exciting British and urban entertainment across this innovative platform," said Robert L. Johnson, Chairman of RLJ Entertainment. "This announcement marks the beginning of RLJE's goal to become a major player in producing targeted digital entertainment to audiences that are underserved by existing outlets. We believe the subscription model presents not only an opportunity to develop original programming but also create further shareholder value."

Miguel Penella, RLJ Entertainment Chief Executive Officer, said, "We are thrilled to be in an alliance with Google to bring our unique programming to the over one billion unique users that visit YouTube each month. As the demand for our targeted content continues to grow and we build a following among passionate audiences, YouTube offers a way to diversify the manner in which the content is consumed and another new revenue stream for our business."

RLJ Entertainment is focused on driving growth through the development of interest-based lifestyle entertainment services for targeted audiences in niche genres including British drama and mystery, stand-up comedy, fitness, faith and urban by using new technologies to deliver that content to consumers.

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