News Column

'Cake' and life are sweet for electronic artist Borgore

May 16, 2013


May 16--If you listen to Borgore's songs, you're likely to laugh. His song "Nympho" is hilariously crude. His song "Decisions (B---- Love Cake)" (which features Miley Cyrus) is goofy and fun. But electronic musician Asaf Borger, who performs under the name Borgore, says there's something more.

"I write about something current in my life," says Borger. "I had to make some decisions, but I wanted to eat the whole cake. I didn't want to make decisions, I just wanted everything!"

And there's more to it.

"Everything that I write about seems like it's just fun. But everything I write about has a subliminal (meaning). The whole 'B--- Love Cake' is about how everyone is being nice to me, because people want me to release their music or hang out with me because of this or that. But it could be anyone. If you're 15 years old and you're the best basketball player in your class, everyone wants to be next to you. But everything I say in my songs has a deeper meaning to it -- even if it sounds horrible! ... It's sarcastic, black humor. I'm just laughing about everything."

Borger, 25, grew up in Tel Aviv, Israel, and his accent is still thick. Over the past few years he's become one of the hottest acts in the electronic and dance music scenes. His love of heavy metal is also occasionally evident in his music.

Surprisingly, Borger says the Spice Girls may have been the first music act that made a deep impression on him.

"I was listening to all kinds of music at the same time," he says. "I was listening to the Spice Girls at the same time as Ozzy Osbourne and the Red Hot Chili Peppers. I had real weird taste, dude. I am a strange human being! I loved Busta Rhymes. That (expletive) was amazing. I didn't understand what he was saying, because my English was horrible."

As a young teen, he would sneak into music and dance clubs in Tel Aviv.

"The scene in Tel Aviv is incredible," says Borger. "It's in serious sync with London. When dubstep got big in 2006, 2007 in London and nobody had heard of it in the U.S., it got really big in Tel Aviv. It's more London-oriented."

He says having English as his second language may have actually been a help to his English lyrics when he began writing songs.

"The words that I use are very simple, because, obviously, my English is not the highest. So it makes it easy for people outside of the States to know what I'm talking about. I go to Russia and they understand what I'm saying. I think that's something that's a plus."

He says he's traveled pretty much everywhere around the world.

"The only thing is, because I'm Israeli, I have a passport where I can't go to Muslim countries. It would be great if the whole world stepped into the 21st-(expletive) century and there would be peace and I could fly to places like Lebanon or Dubai or even Egypt. Maybe at one point we'll be one peaceful world, one united humankind nation and I can fly everywhere. There are crazy people on all sides, but most people are cool. Farsi people or Lebanese people, people around the world are cool people, and I'd like to see the culture, but because of politics, I can't."

But if Borger's past and current life is any indication, he might eventually get what he wants. Having Miley Cyrus sing on "Decisions" and perform in his video was certainly one of those unlikely things that came to pass.

"If you wish for something hard enough it actually happens," says Borger. "When I was in the Army I had posters all over my room of this chick, this Israeli model. I haven't had any sexual thing with her, but last week she was actually in my house. We were chillin'. All these things I was wishing for I'm achieving. You just have to wish hard enough and things start to happen."

If Borger has any other specific things he's wishing for, he isn't giving details.

"Right now I haven't reached what I'm trying to reach and I don't know what I'm trying to reach, so it's a constant journey. I'm chasing the end of the rainbow, dude!"



With: Ookay

When: 10 p.m. Saturday, May 18

Where: NV, 117 S. Central St.

Tickets: $17, advance, $20, at the door, available at


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