News Column

Movieline Rolls Out Into the Online Video Space

May 14, 2013


Jay Penske, Founder, Chairman and CEO of Penske Media Corp. (PMC), which owns the Movieline brand, announced's reinvention: a launch into the online video space.

Penske said, "We're seeing the growing demand for online video and the appetite advertisers have to reach these focused audiences. Over the last year, we've had incredible success with our multi- platform video entertainment news network Entertainment News Television (ENTV) and are eager to expand our reach in the field."

According to a release, Movieline will begin producing video content under its distinctive brand. These new segments will be three-fold: Movie Previews, Talent Previews, and News stories. All segments will be hosted by Tatiana Carrier and will run approximately 2 to 3 minutes in length.

PMC's Chief of Video Strategy and GM of ENTV Michael Davis will executive produce and oversee the Movieline brand moving forward. The first segments to air will be movie previews essentially a consumer's "Movieline" for all the latest films slated for upcoming theater release. These videos will include the film's storyline, scene footage, cast interviews, and red carpet moments. As an added bonus, these Movieline segments will also feature a tidbit about the film to further pique a potential viewer's interest in the film and also enhance the eventual movie-going experience.

Said Davis said, "We wanted to create the perfect complement to movie trailers a more dynamic and all-inclusive segment targeted to moviegoers' interests, delivering them the information they need to make a decision on what to see at the theaters, while also creating a library of evergreen content that works for DVD, VOD, and all other release moments in the life of a movie."

The next wave of Movieline segments will feature film talent, top actors, directors, and producers, previewing the films and projects each has in the release pipeline. All of these segments will be supported with breaking news updates powered by PMC's reporting prowess that includes a range of entertainment brands: Variety, Deadline Hollywood, Hollywood Life, TVLine and more.

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