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Engage121 Develops Local Social Content Technology

May 14 2013 12:00AM

Marketwire

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NORWALK, CT -- (Marketwired) -- 05/14/13 -- Engage121's new Local Hot Content feature delivers curated content focused on an individual user's industry and location. This new functionality is now in the hands of agents and brokers at the Greater San Diego Association of REALTORS® and ERA® Real Estate.

Engage121 Inc., a social media software management company based in Norwalk, CT, has just released a content marketing game-changer: "Local Hot Content." Selected Engage121 real estate clients now receive a localized daily feed of relevant, interesting and entertaining content -- ready for posting to their social media sites. The content is curated specifically for the individual user and includes content from local news sources specific to each broker's and agent's home town. For these users, putting a Social Media content marketing plan in place has never been so easy.

"Success in social is about posting great, relevant content that nurtures community development," said Jon Victor, CEO of Engage121. "It's really that simple. But, what hasn't been simple -- until now -- is finding a continually updated, ready-to-post source of relevant local content, curated according to each individual's needs. That's what Engage121's 'Local Hot Content' delivers daily to the smartphone or desktop -- the missing piece in the content marketing puzzle that makes having a successful local content marketing program as easy as clicking a button."

And the reviews are in:

"Engage121 makes social media marketing simple. It was easy to work this platform into my schedule and I'll be strongly encouraging all my agents to do the same. This is a Real Estate marketing game-changer."
- Luke Middleton, Managing Director, Canter Brokerage

"It's just doable. It just makes using social media very easy!"
- Glenn Bennett, Owner/Broker, Cowles Mountain Realty

"Using Engage121 made it easy for me because they already have the content; all you need to do is share it. How easy is that?"
- Lucy Rosenberg, ERA Curasi Realty, Associate Broker

For more information on Engage121's local content solution, or to discuss future content marketing strategies, please contact Mark D'Andrea, SVP Marketing at mdandrea@engage121.com or @dandrmar

About Engage121, Inc.
Founded in 1998, Engage121, Inc. offers the most comprehensive social media management application for global brands, agencies and organizations with local sales outlets. Its flagship product, Engage121, enables organizations to monitor, evaluate and respond in real time to social media activity across the widest range of platforms, including but not limited to Facebook, Twitter, and YouTube, as well as consumer review sites and blogs. Engage121 also allows content deployment in a centralized, controlled and compliant manner. For more than a decade, the company has provided a suite of media and communications services to over 1,000 businesses and organizations and brings this wealth of experience to its social media clients. For more information, please visit www.engage121.com.



Contact:
Mark D'Andrea
SVP, Marketing
mdandrea@engage121.com
203.849.7249





Source: Marketwire


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