News Column

Crucial Interactive to Exclusively Represent Warner Bros. Digital in Canada

May 14 2013 12:00AM

Marketwire

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TORONTO, ONTARIO -- (Marketwired) -- 05/14/13 -- Crucial Interactive (www.crucialinteractive.com) announced another major media partnership today, securing exclusive Canadian representation for Warner Bros. Digital's most recognized online brands - TMZ.com, EllenTV.com, AndersonCooper.com, Toofab.com, ExtraTV.com and KidsWB.com.

The strategic addition of these six premium sites compliments Crucial's current portfolio by opening up a significant new demographic of females to their existing premium digital offering. The Warner Bros. Digital brands TMZ.com and EllenTV.com are two of Canada's most popular entertainment websites. The media partnership extends brand reach into all of their official YouTube channels and across mobile and tablet platforms that afford clients multiple touch points that will engage these digital savvy consumers.

"Being able to represent Warner Bros. in Canada is a tremendous opportunity for Crucial and addresses our clients' demands for extended visibility within select female demographics. The collective reach of these Warner sites is over 3MM uniques per month, with over 1.5MM being female. This presents an opportunity to expand our business into previously untapped female skewing categories, including CPG. Crucial can now deliver the high impact and custom integrated advertising opportunities it has become known for in the Canadian market," said Petar Bozinovski, President of Crucial Interactive.

"We are excited for the opportunity to work with a brand leader such as Warner Bros," said Damian Cristiani, CEO of Crucial Interactive. "They attract a desirable audience for our advertisers and are focused on working with us and our clients to create unique advertising solutions that will deliver great results."

Added Christopher Lindquist, SVP, National Sales Manager, Warner Brothers, "Crucial has established relationships in the Canadian marketplace, which will increase our ability to connect with the Canadian audience. Having knowledgeable representatives on the ground will also help us create more customized packages for Canadian clients, which is important to us."

About Crucial Interactive

Crucial Interactive is a premium digital media company founded in Toronto, Ontario in 2007. Our company specializes in helping brands focus on engaging consumers online. Our clients leverage Crucial's ability to deliver digital engagement by taking advantage of our roster of exclusive web properties, custom integrations and creative services.

Crucial exclusively represents premium and established web properties reaching over 13 MM unique users in Canada monthly, across 9 content verticals. Crucial's strong publisher relationships provide our clients with flexibility and innovative turnkey solutions.

For more information about Crucial Interactive visit www.crucialinteractive.com.



Contacts:
Media Contact:
Crucial Interactive Inc.
Petar Bozinovski
416.645.0135 ext.410
PR@crucialinteractive.com
www.crucialinteractive.com





Source: Marketwire


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