HispanicBusiness

Cinedigm's Docurama, a multi-platform brand dedicated to documentary film, is launching a paid channel on YouTube.

According to a release, the announcement closely follows the launch of the company's inaugural Docurama series of film screening events currently booked in theaters across the country through June 16.

The fully-branded Docurama YouTube paid channel is launching with a curated playlist of feature-length documentary films, one-quarter of which are new or recent releases.

Cinedigm said it is shifting the paradigm of the distribution business to an alternative model that merges traditional theatrical releases with new digital platforms and aggressive windowing strategies, with a focus on exclusive content and early access to new films. The new channel was developed by Cinedigm to further leverage Docurama's brand imprimatur in the market place, the company's 20-plus years of content management experience, and its filmmaker-centric business practices.

"This is the start of our foray into the curated channel business," said Chris McGurk, Chairman & CEO of Cinedigm. "Leveraging our library of independent digital rights - the largest in the world - makes this a natural evolution for us and we expect to launch additional curated channels in the near future."

Cinedigm manages a total of over 1250 documentary films through its partnerships with producers and aggregation partners. The YouTube paid channel draws from this library, including more than 300 films cultivated over the past 15 years under the Docurama Films proprietary label, including Oscar nominee Hell and Back Again and recent hits Happy, Transcendent Man, Woody Allen: A Documentary, Hungry For Change, King Corn, and Sing Your Song: Harry Belafonte.

More information:

www.cinedigm.com

((Comments on this story may be sent to newsdesk@closeupmedia.com))

A service of YellowBrix, Inc.