News Column

The Walking Company Announces Gold Sponsorship of the 2013 EIF Revlon Run/Walk for Women in New York and Los Angeles

May 1 2013 12:00AM

Marketwire

LogoThumbnailThe Walking Company and Walking for Hope.Tracker

WESTLAKE VILLAGE, CA -- (Marketwired) -- 05/01/13 -- The Walking Company, the leading national specialty retailer of comfort footwear, is proud to announce their sponsorship of the 2013 EIF Revlon Run/Walk for Women on May 4th (New York), and May 11th (Los Angeles). Now in its 20th year, the event has raised and distributed more than $68 million dollars to support women's cancer research, counseling and outreach programs. Over 60,000 people are expected to attend the events this year.

The Walking Company is a gold sponsor of the walk, which is one of the largest fundraising events in the country, and will also donate the volunteer t-shirts that will be worn at the event in each city. The sponsorship is another step for The Walking Company in their continued dedication to the fight against cancer. Every October, The Walking Company supports National Breast Cancer Awareness Month with the 'Walking for Hope' campaign, which raised over $200,000 last year through the sales of their exclusive Pink Ribbon Collection to support the City of Hope and hundreds of local charities across the country.

"As a footwear retailer that actively promotes the benefits of health and wellness through walking, and supports various charities and organizations dedicated to the fight against cancer, we know our sponsorship of the EIF Revlon Run/Walk for Women is a natural fit for us," began Lee Cox, President of Retail at The Walking Company. "We're proud to have a presence within this important community, and further expand our charitable outreach."

"The EIF Revlon Run/Walk would not be possible without the support of dedicated sponsors like The Walking Company," said Lisa Paulsen, CEO of the Entertainment Industry Foundation. "We are incredibly grateful for their generosity and thrilled to have them at this year's events in New York and Los Angeles."

The Walking Company will be onsite at the health expo during the walk in each city to preview the exclusive ABEO biomechanical footwear collection, with fit specialists available to provide a digital foot analysis and provide information on The Walking Company.

For more information on The Walking Company, go to thewalkingcompany.com. To register or volunteer for the EIF Revlon Run/Walk for Women, go to revlonrunwalk.org.

ABOUT THE WALKING COMPANY
The Walking Company® is the leading national specialty retailer of high-quality, technically designed comfort footwear and accessories and offers a selection of premium comfort brands including ABEO®, Dansko®, Umberto Raffini®, Thad Stuart®, ECCO®, UGG® Australia, Aetrex®, and many others. The Walking Company operates over 200 stores in premium malls across the nation and the company's website at thewalkingcompany.com.



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Contact:
Dinah B. Erasmus
The Walking Company
805-496-3005 ext. 2238
dinahe@thewalkingcompany.com





Source: Marketwire


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