News Column

Facebook Sales Power up on Mobile Ads

May 1, 2013

The social networking giant posted stronger first-quarter sales and profits Wednesday as its mobile advertising business reported solid growth to comprise 30 per cent of its total ad revenue.

The company said it earned 219 million dollars in the quarter, up from 205 million dollars a year earlier. Revenue increased to 1.46 billion dollars from 1.06 billion dollars.

The company's advertising revenue jumped 43 per cent compared with the same quarter last year to 1.25 billion dollars.

Facebook's stock has plunged since its initial public offering last May when it debuted at 45 dollars. The stock closed Wednesday at 27.43 dollars.

Investors have been concerned that as users increasingly use the site on mobile devices where advertising is harder to monetize, Facebook will struggle to justify a high valuation.

Facebook said its monthly active users now total 1.1 billion, up 23 per cent from the year-ago period, while its monthly mobile active users now total 751 million, up 54 per cent.

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Source: Copyright 2013 dpa Deutsche Presse-Agentur GmbH

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