SAN FRANCISCO, CA and NEW YORK, NY -- (Marketwired) -- 05/01/13 -- Martini Media, a global media and advertising company, will host a private digital NewFronts event in New York City on May 7 that will help media executives understand that content marketing is at the core of everything, and teach them to tap into key opportunities that are available as the industry shifts away from the old-school media network paradigm. Joe Mandese, Editor in Chief, MediaPost and Jack Myers, owner of Jack Myers Media Business Report, will lead Martini Media's premium programmatic marketplace partners in addressing the shifting media landscape.
Joe Mandese said, "The two biggest shifts taking place in marketing are the impact technology is having on decoupling audiences from traditional media, and the ability of brands to reach those audiences directly with their own brand content. The big question isn't whether this is happening, but what the right mix of paid, owned and earned will ultimately be, and how advertisers, agencies and publishers will manage it."
Martini Media's event will focus on the intersection of content and technology, and how they must be utilized together to achieve success. Content is king and technology is aces: A beautiful rich media ad needs to run adjacent to top-quality, highly engaging content. The ideal is one dynamic ad -- just like TV. A single ad with single share of voice and sight, sound and motion, alongside top-notch programming.
"Marketers are recognizing the importance of integrating content-based strategies into their consumer communications," said Jack Myers. "With the explosion of content-based opportunities across multiple platforms, they require trusted partners, who offer customized capabilities combined with a deep understanding of the marketplace. I'm pleased to be associated with Martini Media as they expand their services and support clients in this fast-expanding business."
NewFront Hangover Breakfast Agenda
9:00am -- Welcome and Introduction
•Jack Myers, Owner, Jack Myers Media Business Report •Joe Mandese, Editor in Chief, MediaPost •Scott Graham, VP of East Coast Sales, Martini Media •Alex Miller, Account Executive, Martini Media
9:05am -- Panel: Content is King -- This session will help attendees define content marketing, understand the intricacies of sponsored content, and learn how content marketing can be used to achieve and surpass your advertising goals.
•Moderator: Jack Myers •Aswini Anburajan, Head of Business Development, Buzzfeed •Alex Magnin, COO, Thought Catalog •Alain Gayot, Editor in Chief, Gayot •Susan Borst, Directory of Industry Initiative, IAB •Charles Whittingham, Senior VP of Sales, BrightRoll •Scott Lehr, COO, NewsCred •Lisa Stone, CEO and Co-Founder, BlogHer
9:25am -- Panel: Technology is Aces -- This session will help attendees learn how technology plays into today's advertising game, because from optimizing creative to optimizing content, technology is at the core of successful advertising.
•Moderator: Joe Mandese, Editor of Mediapost •Anthony Katsur, CEO, Maxifier •Jonah Goodhart, CEO, MOAT •Michael Rubenstein, President, Appnexus •Cameron Yuill, CEO, AdGent •Rob Schneider, SVP Corporate Strategy & Platform Development, WPP •Anudit Vikram, Senior Director, Customer Solutions, nPario, Inc.
10:00am -- Audience Q&A: When Content Meets Technology
•Co-Led by Jack Myers and Joe Mandese
"We're excited to have the leaders of top digital companies attending," said Skip Brand, CEO of Martini Media. "We recognize that it's the TV people who are embracing digital faster than digital is embracing TV. Our event focuses on ensuring that those responsible for making strategic media decisions for their companies understand the shifting media landscape, as well as how to capitalize on it, now and in the future."
This past March, Martini Media announced the launch of its private premium marketplace. The marketplace combines real-time bidding (RTB) and automation with guaranteed, 100 percent ready-to-run, truly premium rich media and tablet inventory.
Attendance at Martini Media's digital NewFronts breakfast is limited to senior buyers and planners and select members of the press. To request an invite, please email Lauren Brady.
About Martini Media:
Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world's leading brands reach over 125 million consumers across the globe that invest in their passions at work and play. Martini Media's full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at scale. Since 2008, Martini Media has been the premier media destination where influence meets affluence. Headquartered in San Francisco, Martini Media has offices in New York, Chicago, Detroit, Los Angeles and London. Visit www.martinimediainc.com to learn more.
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