News Column

Coleen Rooney Launches Cool Candy for

May 1 2013 12:00AM



LONDON, UNITED KINGDOM -- (Marketwired) -- 05/01/13 -- Style influencer Coleen Rooney adds another string to her bow with the launch of 'Cool Candy', her first childrenswear and nursery collection for

The soon-to- be mum of two launches her new range of boys and girls wear along with stylish nursery items combining a keen eye for fashion alongside practical knowledge as a parent, exclusively for the online department store. Offering both formal and casual options for boys and girls from three months to 10 years, the range suits all budgets with prices for Coleen's Cool Candy starting from just nine pounds.

Florals, pinks and frills make up the pretty and playful girls collection with a selection of skirts, leggings and jeans to team with long and short sleeved T's. Dresses with bow detailing, patterned tights and co-ordinating coats complete the range. Boys wear takes a trendy, 'preppy' feel with logo T's, sweatshirts, jeans and knits in bold primary colours and grey marl as well as camouflage print.

In addition to clothing, Cool Candy features stylish nursery items including high chairs, walkers, bouncers, strollers and travel cots with accompanying accessories all designed by Coleen. A vibrant signature star print is offered in bold colours for boys and girls to create a look that is both stylish and practical, with prices starting from GBP 37.

Coleen said: "Designing for children and nursery is an exciting new challenge for me. I've created clothing pieces that appeal to both children and mum alike with pretty yet practical pieces for girls and trendy, hard wearing items for boys. For nursery items I wanted to create something that has a signature style that can work across all the new items that parents need. After designing a womenswear collection for Littlewoods for a few years, it was great to try my hand at something new."

Gary Kibble, Retail Director at said "Coleen's collections have consistently been a hit with Littlewoods customers, so adding a childrenswear and nursery collection to her offering allows even the most junior members of the family a chance to emulate her style."

The collection is available to preview at Littlewoods from May and goes on from mid-June.


About Littlewoods:

-- Coleen Rooney launches first childrenwear collection to accompany her existing clothing, swim and jewellery collections for The collection is available from or by calling 0844 822 8000-- Prices start from GBP 9.00 for clothing and GBP 37 for the nursery products-- Clothing sizes range from 3 months - 10 years

About Littlewoods:

-- Littlewoods is part of Shop Direct Group - the UK's leading multi-brand digital retailer-- Littlewoods boasts celebrity collections from Coleen Rooney, Myleene Klass, Laurence Llewelyn Bowen and many more-- Shop Direct Group brands receive over 700,000 website visits every day-- Shop Direct delivers more than 25m parcels a year to millions of customers-- Shop Direct sells more than 800 brands - including leading fashion labels and our own brands-- The Shop Direct Group brands include:, and

Lee Publicity
020 7359 2288

Source: Marketwire

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