NEW YORK, NY -- (Marketwired) -- 04/09/13 -- Singer and songwriter Sean Kingston today announced he is teaming up with DietBet, an online social dieting company, to reach his final weight goal prior to the launch of his third album this summer. Kingston is encouraging his millions of fans to join him in the four-week-long game, where one lucky fan will have the chance to win more than his or her share of the pot: a meet-and-greet with the celebrity icon.
Although Kingston previously struggled with his weight, the charismatic young singer lost 75 pounds over the past year by working out and eating healthier. He is turning to DietBet and his fans for motivation to drop the final 10 pounds.
The rules for a DietBet are simple. Players each bet money into the pot ($50 apiece in the case of the Sean Kingston game) and everyone who loses four percent of their starting weight splits the pot equally at the end of the four weeks. Unlike The Biggest Loser, DietBet is not winner-take-all; there can be many winners. In addition to a portion of the pot, players who win the DietBet have the chance to receive an autographed copy of Kingston's latest album, tickets to his upcoming tour and other prizes. The game kicks off on April 16 and runs through May 16.
"I'm committed to making positive changes in my life, and I've made my health a priority," said Kingston. "Working with DietBet is a new fun way to reach my goal. It gives me the chance to not only give my fans a behind-the-scenes look at what choices I'm making when it comes to food and exercise, but also makes me accountable for following through."
Kingston is chronicling his weight-loss experience and sharing photos to his more than 11.7 million fans across his social media channels, including his website (www.seankingston.com), Facebook page (www.facebook.com/seankingston), YouTube channel, Twitter (@seankingston) and Instagram (instagram.com/badmonkingston) accounts throughout the game.
"Sean Kingston's commitment to his health is inspirational," said Jamie Rosen, DietBet founder and CEO. "Sharing his success with his fans and helping them to lose weight in a fun and interactive way can make a positive difference for so many people."
Of the 25,000+ people who have played a Dietbet game to date, more than 90 percent have lost weight. In the year since DietBet's launch, players have lost more than 167,000 pounds and placed more than $1 million in bets. To compete in Kingston's game, players, 18 years and older, can sign up at www.dietbet.com/seankingston and bet $50 to participate.
About Sean Kingston
Sean Kingston was born in Miami, but spent part of his childhood in Jamaica. When he returned to the U.S., he pursued a music career. In 2007, he made his debut with his self-titled album, Sean Kingston, which was certified platinum and peaked on the U.S. Billboard 200 Albums chart at #6. The album featured the hit singles "Beautiful Girls," "Me Love" and "Take You There." His second album, titled Tomorrow, dropped in 2009 and featured hits "Fire Burning" and "Face Drop." Kingston digitally released his first mix tape, King Of Kingz, in 2011, which featured well-known artists including Akon, Flo-Rida, Soulja Boy, Justin Bieber, B.O.B and Tory Lanez. Kingston is set to release his third album in early 2013.
DietBet (www.dietbet.com) is a social dieting company that is pioneering a whole new way to lose weight. It brings people together to lose weight as a community instead of the traditional way of dieting alone. And, it's working. With DietBet, 90 percent of players lose weight, with an average of over five pounds per game. The game is simple: lose four percent of your weight in four weeks and you win. DietBet was founded by Jamie Rosen and was launched in January 2012. DietBet players come from across the globe -- with more than 45 countries represented thus far. Find DietBet on Facebook (www.facebook.com/Dietbet) and Twitter (www.twitter.com/dietbet). A mobile app also is available.
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