TORONTO -- (Marketwired) -- 04/09/13 -- How can brands excel in today's "open business" world, where customers are setting transaction terms and driving innovation? New York Times bestselling author and Forbes social media power influencer, Chris Brogan, will share his proven method for success from his book "The Impact Equation" during a free webinar hosted by Marketwired on Monday, April 15, 2013 at 1 p.m. ET.
Brogan's simple formula solves a complex challenge: How do you spread a strong idea across a platform to reach a community of people who care enough for that idea to succeed? According to Brogan, The Impact Equation makes online sales and promotion efforts more effective.
•What: "The Impact Equation with Chris Brogan" - a free webinar presented by Marketwired
•When: Monday, April 15, 2013, 10 a.m. PDT / 1 p.m. EDT
The one-hour session will be archived for later viewing. All registrants receive access to the archived webinars.
•Who: Chris Brogan, New York Times bestselling co-author of The Impact Equation and CEO of publishing and media company, Human Business Works
•To Register: Click here to register for the webinar.
On Twitter? Connect with @Marketwired and @ChrisBrogan in advance of the webinar.
About Chris Brogan
Chris Brogan is the New York Times bestselling co-author of The Impact Equation. He is CEO of Human Business Works, a publishing and media company that helps you do the work you want to do, only better. Chris has consulted and spoken with companies like Google, Coca-Cola, Dell, GM, Microsoft, Pepsico, and many more. He lives in Massachusetts, and is half of the band D3ONE3. Learn more at chrisbrogan.com.
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social intelligence company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.
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