News Column

Ben & Jerry's Free Ice Cream Day Crashes Website

April 9, 2013

Apparently a lot of people like free ice cream.

Ben & Jerry's 34th annual "Free Cone Day" promotion today is so popular that it crashed the Vermont company's website with people jonesing for their "Chubby Hubby" ice cream fix.

Fans looking for the dish on which locations were serving up the free treats brought the site down early Tuesday morning and it's remained down most of the day. A company spokeswoman told the Los Angeles Times the site was unavailable "because of heavy traffic." No timeframe was given on when the site might be fully operational.

The company has more than 650 stores around the world so chances are a local store will be giving out free cones or a cup, if you prefer. They expect to give out more than 1 million scoops during the promotion.

Ben & Jerry's started giving away free scoops in 1979 to celebrate their anniversary and as a thank you to its customers.

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