MECHANICSBURG, PA -- (Marketwired) -- 04/08/13 -- StratCenter launched OSCAR Lite, a new sales tool for medical device, capital equipment and life science companies. This web-based personal territory assistant is designed to keep customer-facing sales executives up-to-date with rapid changes in the hospital, IDN/health system, GPO and non-acute care markets. Access to real-time market intelligence frees suppliers to more efficiently respond to market pressures.
StratCenter's OSCAR Lite offers suppliers an easy solution. With this personal market intelligence tool, sales teams can quickly identify market changes as they happen and respond with appropriate resources. OSCAR Lite's fully searchable database of over 400,000 providers allows users to customize sales territories; map their accounts; track decision makers; see real-time updates and receive weekly emails on recent provider news. The service saves countless hours of back-end research time and allows sales executives to be more effective when engaging buyers.
"In today's healthcare environment, everyone is getting squeezed," says StratCenter CEO Patrick Michael Plummer. "Suppliers are grappling with fewer resources at a time when the playing field has completely changed. Yesterday, closing a sale involved the clinical decision maker. Today, suppliers must be prepared to demonstrate how their products and services will help lower costs and drive revenues for providers. OSCAR Lite enables a local rep to gain critical access to recent provider changes, understand business issues and capitalize on new sales opportunities while in the field. We've shown that access to real-time market intelligence tools like OSCAR Lite can increase call rates by 15-20%, which in turn drives the increased penetration that suppliers need to be effective."
Headquartered in Mechanicsburg, PA, StratCenter delivers the most comprehensive provider facility databases and sales solutions available to the supply chain. StratCenter maintains and updates over 400,000 acute and non-acute care providers with over 6,000 fields of available supply chain data in its massive institution database. StratCenter empowers clients to actually apply the data they need to develop unique, effective and targeted programs that increase sales, reduce costs and enable them to go to market more rapidly.
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