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Sherwin-Williams to Feature Celebrated Muralists at Hispanicize 2013

Apr 8 2013 12:00AM

Marketwire

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MIAMI BEACH, FL -- (Marketwired) -- 04/08/13 -- Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13), the annual Latino trends and newsmaker event for social media, blogging, media, advertising, PR and film, is about to get even more colorful this year.

Sherwin-Williams is sponsoring Colores Latinos; Artistas Latinos, which will feature four renowned muralists: Diana Contreras (www.dianacontreras.com), Juan Diaz (www.juandiazart.com), Luis Valle (www.valleart.net) and Chor Boogie (www.ChorBoogie.com). Each artist will "live paint" at a special art installation set up at the Eden Roc starting Tuesday, April 9 through Friday, April 12, during Hispanicize.

The finished pieces will be sold through a silent auction with proceeds going to the nonprofit Latino educational advocacy group Aspira of Florida. A distinguished jury including Hispanicize Founder and Creative Director Manny Ruiz, Bravo Reality Star Adriana De Moura (Real Housewives of Miami) and Sonia Velásquez, host of Extreme Makeover Home Edition Latin America, will judge the finished pieces at a special ceremony on Saturday, April 13.

"We are excited to bring the most brilliant muralists to Hispanicize and have them showcase products like our Emerald Paint line and Purdy brushes and accessories at one of the highest profile Latino events of the year," says Jason Riveiro, multicultural marketing manager at Sherwin-Williams Paint Stores Group. "This is a dynamic way to demonstrate our quality products and our wide-range of color selections."

Sonia Velásquez will also be joining Riveiro throughout the week as a special guest, along with serving on the jury for the art installation, she will be a highly visible participant in other Sherwin-Williams activities during the week. Beyond serving as host of Extreme Makeover Home Edition Latin America, Velásquez is well-known in Latin America as la periodista filantrópica ("the philanthropic journalist") for her fierce commitment to social justice.

Sherwin-Williams worked with Miami arts promoter and journalist Susana Baker and her "Murals for Morale" project to execute and curate the event. "This project has been a labor of love. These artists have painted at venues all over the world with Chor Boogie painting murals in Beijing during the 2008 Summer Olympics Games," says Baker. "With so much happening today for Latino artists, Sherwin-Williams is the perfect sponsor to make this all happen on Miami Beach."

ASK SHERWIN-WILLIAMS™
For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products, resources to make confident color selections and expert, personalized service that's focused on unique project needs. Sherwin-Williams products can only be found at its more than 3,500 neighborhood stores across North America. For more information, visit www.sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter and Pinterest. Information for the U.S. Hispanic market may also be found on Facebook at Facebook.com/sherwinwilliamslatino and on Twitter at https://twitter.com/swpintura.

About Susana Baker / The Art Experiences
In 2009, Susana Baker founded and launched The Art Experiences, which conducts inclusive art and culinary experiences in the Design District and Wynwood, and as a result of her success has become a published writer and media personality. In 2012 she was honored with the Prestigious Award of Unsung Hero for Miami Dade County for Outstanding Achievements in the Arts and Community Outreach. Susana is currently a columnist for the South Florida Luxury Guide "Explore the Arts", a high end Luxury Magazine going to over 27,000 readers in South Florida. In 2012 Susana was appointed host of ARTTALK on the South Florida Today Show, the biz 880am Bloomberg Radio. For more information, visit www.theartexperiences.com.

About Aspira of Florida, Inc.
ASPIRA of Florida, Inc. is on the front lines of the school reform movement to provide greater educational opportunity for Latino and other minority students. In 1981, a diverse group of community leaders created ASPIRA of Florida, Inc. to address the exceedingly high dropout rate and low educational achievement of Latino and other culturally diverse youth. ASPIRA's mission is to empower youth and to promote their full development. This mission is achieved by providing students with access to education and leadership development training while emphasizing self-esteem building and cultural pride. ASPIRA of Florida, Inc.'s goal is to develop better educated, more community conscious and committed youth. Parents are encouraged to participate in the educational process. Students develop leadership skills and learn the ASPIRA Process of 1) awareness 2) analysis and 3) action. For more information about ASPIRA of Florida, Inc., contact George Cabrera, President and CEO, Gcabrera@fl.aspira.org, 305-269-6767.



FURTHER INFORMATION:

Joe Ramirez
VanguardComm
(786) 210-0985
jramirez@vanguardcomm.com

Lillian Ayala
VanguardComm
(917) 553-3830
layala@vanguardcomm.com





Source: Marketwire


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