News Column

RCI's New Revenue Management and Marketing Data Services Will Help Affiliates Optimize Their Businesses

Apr 8 2013 12:00AM



HOLLYWOOD, FL -- (Marketwired) -- 04/08/13 -- RCI, the global leader in vacation exchange and part of the Wyndham Worldwide family of brands (NYSE: WYN), announced today at the ARDA World 2013 Convention & Expo that it will offer affiliates customizable solutions for revenue management and marketing data services. These services can be tailored to meet the specific needs of each affiliates' business to help increase operational efficiency.

The new services will join RCI's existing contact center solutions as some of the valuable offerings available through RCI® Affiliate Access, a new program specifically designed to help affiliates meet the challenges of the vacation ownership industry. RCI Affiliate Access will allow affiliates to leverage RCI's services, resources and technology to help optimize their own businesses.

"RCI's significant investment in talent, technology and infrastructure over the years has provided many first-to-market tools that have helped shape and grow the industry," said Gordon Gurnik, president, RCI. "Now, we want to help our affiliates leverage the investments we have already made by providing access to the best systems and the brightest minds in the industry."

Proper implementation of revenue management techniques often helps predict consumer behavior, optimize product availability, and increase occupancy and profitability. The exchange company has seen impressive results in its own business as a result of advanced inventory analytics services. RCI will offer affiliates the services of its best-in-class Revenue Management team and technology. These services can help affiliates match the right product with the right customer at the right time.

In addition, the marketing data services that will be offered through RCI Affiliate Access provide a way for affiliates to cut through the advertising clutter and develop more profitable marketing campaigns. With the marketing team's expertise, affiliates will be able to integrate the latest technology platforms and services in owner behavior and predictive analytics to uncover new ways to reduce costs, improve response rates and increase overall owner satisfaction, all while increasing revenue. Affiliates will be able to enjoy all of these benefits while still maintaining ownership and control of all consumer and inventory data, as well as their messages and strategies.

To deliver other valuable services and resources to affiliates through the RCI Affiliate Access program, RCI is leveraging its relationships with key experts to offer affordable pricing in various fields. RCI affiliates can also access RCI Marketplace, where affiliated resorts can shop and save on products and services they use every day such as appliances, electronics, bedding and more.

For more information, visit

About RCI
RCI is the worldwide leader in vacation exchange with over 4,000 affiliated resorts in approximately 100 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience. Today, through RCI® Weeks, the traditional week-for-week exchange system, and RCI Points®, the industry's first global points-based exchange system, RCI provides flexible vacation options to its approximately 3.7 million RCI subscribing members each year. RCI is part of Wyndham Exchange & Rentals and the Wyndham Worldwide family of brands (NYSE: WYN). For additional information visit our media center, or The RCI Blog. RCI also can be found on Facebook, YouTube and Twitter.

Add to Digg Bookmark with Add to Newsvine

Media Contacts:

Steve Alessandrini
(973) 753-8278

Catherine Reynolds
(973) 753-4662

Source: Marketwire

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters