Starrett Berry, a Los Angeles television executive, has been hired as the vice president of broadcast distribution for MundoFox, the company announced.
Mr. Berry most recently served as senior adviser and consultant for Una Vez Mas, the largest affiliate group for the national Spanish-language broadcast network, Azteca America. He managed distribution issues involving cable, satellite and telco. In his new position at MundoFox, Mr. Berry will report to Inae Wilson, senior vice president, broadcast distribution, Fox Broadcasting Co.
"Starrett is a superb strategic thinker with a tremendous and wide-ranging grasp of the U.S. Hispanic media marketplace," Ms. Wilson said in a press release. "He will work closely with me and other senior MundoFox executives on broadcast distribution initiatives."
Mr. Berry also worked to LATV Network LLC., where he helped grow a bi-lingual/bi-cultural channel targeting young Hispanics. He was responsible for growing it from a three-hour program block in L.A. into a nationally distributed broadcast on some of the top television stations in the U.S.
Prior to LATV in 2003, Mr. Berry was an independent media consultant in L.A., where his company, Starrett Berry International Media, advised several major cable broadcast channels.
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