News Column

Jeff Bartel: JetBlue Airways Leaves Boston's Logan Airport Busier Than Ever

Apr 8 2013 12:00AM

Marketwire

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NEW YORK, NY -- (Marketwired) -- 04/08/13 -- Jeff Bartel is a travel agent with 12 years of experience. Throughout his time booking vacations for a diverse group of customers, he's learned to pay attention to developments at American airports. Now, Jeff is issuing comment on some recent JetBlue changes at Boston's Logan Airport that will leave the facility welcoming more flyers than ever before.

Popular airline JetBlue Airways is making strides in Boston this spring as they add an important new business destination on May 23, including five daily round trips from Logan to Philadelphia. Though the flights will boost traffic, they are up against direct competition from U.S. Airways, which is currently in the process of merging with American Airlines.

JetBlue is also appealing to hometown interests, however, as they are now the official airline of the Boston Red Sox, whose new season has officially begun. The brand is also the official airline of the Boston marathon, which will host more than 25,000 runners during this year's event. The Boston Athletic Association notes that more than 62 percent of those competing in the race, as well as the supporters accompanying them, will arrive by air. Slightly more than 60 percent of these individuals will fly in from a state outside of New England, and 18 percent will arrive from a foreign country. This influx will leave JetBlue flights packed during this time.

The Marathon is also beneficial to the city of Boston as a whole, with 69 percent of the competitors staying in a hotel. Half of the runners are new to the race, while six percent are taking it on for the fourth time.

Though the Marathon plays an important part in JetBlue's service plans for April, the brand has taken an aggressive approach to growth year-round. The company has added roughly five new destinations per year from Boston since service at the airport first began in 2004. Earlier in 2013, the airline started flying to Charleston, South Carolina. Boston has become an important city for JetBlue, and the brand now ranks number one in passengers, with roughly 25 percent of travelers at Logan using the airline. April is one of the busiest months of the year for travel in general in Boston, due to the Marathon and school vacations. The team at JetBlue expects to handle roughly about 650,000 passengers at Logan this month.

Jeff Bartel comments on JetBlue's developments stating, "JetBlue's efforts are impressive, as they continue to raise the profile at an already-popular airport. They seem to be taking full advantage of vacation and Marathon travelers. They're certainly aiming to make it easier than ever to get to and from Boston."

ABOUT:

Jeff Bartel is a travel agent who owns A Global Perspective Travel Agency. For over twelve years, he has helped business travelers, newlyweds, families, and twenty-somethings plan their ideal vacation while staying within a budget. His strong relationships with hotels, spas, resorts, golf courses, and airlines around the world allow him to get the best deals for his customers.



Source: Marketwire


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