Portrait photography company CPI Corp. of St. Louis has closed its business,
another traditional media casualty of the digital age, analysts said.
The company, which operates 3,000 family portrait studios in Sears and Walmart
stores, has been warning it might go under, the Chicago Tribune reported
Saturday.
The company hired a new chief executive officer last year but fiscal
third-quarter sales were down 26 percent from the same quarter a year earlier.
The portrait studios have provided glossy photos for more than 60 years, many of
them showing children in their Sunday best, including new outfits bought for
Easter or other occasions. They have been a mirror of Americana -- sometimes
ill-advised portraits displaying children in uncomfortable get-ups rolling their
eyes and couples kissing tightly in heart-shaped bubbles.
Commonly, the portrait studio was a place to document an expensive new hairdo,
which became the subject of giggles later, when fashions changed.
"Obviously, we're sad to hear the news, as many decades of gloriously awkward
photos came to us as a result of these family portrait studios," wrote the
managers of the website Awkward Family Photos, which celebrates the best of the
worst family photographs.
"While these studios might no longer exist, we are confident that the nostalgia
for these studio photos will endure," the managers wrote.
The company, Sears and Walmart issued statements saying they would work to make
sure all present orders are filled.
"The whole digital world has changed everything so much. People are very happy
taking pictures of themselves with their iPhones and putting them on Instagram
and sharing them instantly on Facebook and Twitter," said Chris Gampat, editor
in chief of the blog Phoblogapher.
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News Column
Sears & Walmart Portrait Studio Chain Calls it Quits
April 7, 2013
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Source: Copyright UPI 2013
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