News Column

IDC Executives to Present "Targeted Advertising Solutions for Radio Broadcasters" at NAB 2013 Radio Pit Sessions

Apr 5 2013 12:00AM



OTTAWA, ONTARIO -- (Marketwired) -- 04/05/13 -- Editors Note: There are two photos associated with this press release.

International Datacasting (TSX: IDC) is this year's Gold Sponsor of the Radio PIT (People Integrating Technologies and Solutions) at the 2013 NAB conference. The Radio PIT is one of four educational experiences-along with Pro Audio, Enterprise Computing, and Post Production-designed to enrich the industry's understanding of the operational impact of new technological advancements.

At the Radio PIT, Virginia Lee Williams, Vice President of Global Sales and Marketing, and Walter Capitani, Vice President of Product Management for IDC, will give a 20-minute presentation on "Targeted Advertising Solutions for Radio Broadcasters" at the following times:

-- Monday, April 8th, 2:15-2:35 pm PT-- Tuesday, April 9th, 1:15-1:35pm PT

At their Radio PIT sessions, Williams and Capitani will describe how radio broadcasters can leverage technology to achieve business success. They will also highlight how the company's next generation of the STAR Pro Audio solution can help broadcasters:

-- Sell more targeted ads - by location, time zone, or language - and increase revenue across the network-- Time-shift live programs to adjust for time zones and scheduling conflicts-- Lower per-channel costs through shared hub support-- Reduce bandwidth consumption by up to 70%-- Use a copy split capability to increase the value of advertising spots for national and regional advertisers

"We're very excited to be the Gold Sponsor of this year's Radio PIT and we're looking forward to featuring the benefits of our second generation STAR Pro Audio solution at our Radio PIT sessions," said Del Lippert, Chairman of the Board and Interim CEO, International Datacasting. "We're confident radio professionals will recognize our platform's ability to boost advertising revenues, increase operational flexibility, and lower operating costs."

The Radio PIT takes place in Booth C750 (Central Hall) at the 2013 NAB Show, April 8 - 11 at the Las Vegas Convention Center. IDC will also display its products in Booth SU3711.

About International Datacasting Corporation:

International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world's premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro Audio solution, LASER targeted ad insertion platform, and the Digital Tattoo DTH over IP gateway. The company's products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, with an international network of value-added partners and resellers. For more information visit:

Forward-Looking Statements:

This press release contains forward-looking statements reflecting IDC's objectives, estimates and expectations that may involve risks and uncertainties, including statements about expected revenue impacts. IDC's actual results, performance, achievements and developments may differ materially from the results, performance, achievements or developments expressed or implied by such statements. Factors that might cause actual results to differ materially include, but are not limited to, competitive developments; risks associated with IDC's growth; any difficulties with integrating acquired product lines into IDC's business and/or manufacturing procedures; any difficulties or disputes with IDC's subcontractors, contract manufacturers and suppliers; IDC's dependence on the development and growth of the satellite datacasting market; a lengthy and variable sales cycle for IDC's products and services; IDC's reliance on a small number of customers for a large percentage of its revenue; regulatory risks and intellectual property infringement. IDC assumes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof, except as expressly required by applicable law. Forward-looking statements are provided to assist external stakeholders in understanding IDC's expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements. More detailed information about potential factors that could affect IDC's financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at, including, without limitation, IDC's Annual Information Form dated April 29, 2011.

To view the photos associated with this press release, please visit the following links:

Mary Beth Natarajan
International Datacasting Corporation
(937) 750-2997

Source: Marketwire