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Twitter Users Say, "Give Me Starbucks Over McDonald's(R) -- for Food!"

Apr 4 2013 12:00AM



NORWALK, CT -- (Marketwired) -- 04/04/13 -- How do we know? Because Twitter demographics, now included in Engage121, an industry-leading social media management application, makes it possible to glean this type of marketing intelligence. Engage121 provides users aggregated opinion data about their followers' preferences for brands, hobbies, sports, schools, restaurants, travel and more. So, Engage121 clients can better understand their customers' habits, profiles and preferences.

Added in response to a growing demand for streamlined access to actionable social media data, this new feature provides Engage121 clients with powerful info-graphics describing their Twitter audience, revealing:

•Whether they are male or female. •Their interests. •Where they like to shop and eat. •Who they follow. •How active they are. •The languages they speak. •Their family status. •...and much more.

"Our clients' interest in social media is focused on achieving critical -- and measurable -- business metrics, such as increasing traffic at local store outlets. Our new Twitter demographics allow clients to better understand how to target their customers," according to Jon Victor, CEO of Engage121, Inc.

Access to the new Twitter demographics feature in Engage121 for a single Twitter handle is included in the Engage121 standard reporting package.

For more information on the type of insights Engage121 provides, or to discuss interesting insights this kind of demographic analysis can provide, please contact Mark D'Andrea, SVP Marketing at or @dandrmar.

About Engage 121, Inc.
Founded in 1998, Engage121, Inc. offers the most comprehensive social media management application for global brands, agencies and organizations with local sales outlets. Its flagship product, Engage121, enables organizations to monitor, evaluate and respond in real time to social media activity across the widest range of platforms, including but not limited to Facebook, Twitter, and YouTube, as well as consumer review sites and blogs. Engage121 also allows content deployment in a centralized, controlled and compliant manner. For more than a decade, the company has provided a suite of media and communications services to over 1,000 businesses and organizations and brings this wealth of experience to its social media clients. For more information, please visit

Mark D'Andrea
SVP, Marketing

Source: Marketwire

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