Following the re-launch this week of Twitter for Business, which includes information and tools for new business users, there has never been a better time for brands to incorporate the social network into their overall marketing strategy, says integrated PR, search and social media agency Punch Communications.
The new look for the Twitter for Business website features topics such as best practice guidance, assistance on building a Twitter community, advice and information on promotional tactics and marketing tools, and an abundance of success stories from brands such as Cadbury Wispa, Cirque du Soleil and the British Heart Foundation.
The new website will help businesses to better understand how the network will best work for them, and offers a great introduction to the available advertising tools, which help to grow a brand presence on Twitter and target potential customers by location and interest.
Pete Goold, managing director of Punch Communications, says: "Twitter is a valuable podium for businesses of all shapes and sizes, and we have assisted many clients to successfully build brand loyalty and engagement on the platform.
"With the addition of the recently launched Twitter Cards for Apps, Products and Galleries, and the new deep-linking feature for mobile apps, Twitter offers lots of opportunities for content discovery and sharing."
With the growing importance of visibility in social search, Twitter has become a vital addition to the online marketing plan of businesses large and small. A company's Twitter presence provides existing customers with an additional channel for feedback, allows them to easily discover the latest company promotions, and entices new customers to find out more about the brand. When fans can form connections and start conversations with their favourite brands in real-time, they know that these business are prepared to listen, engage and build meaningful relationships with consumers - which is becoming increasingly more important during the current shift into a digital society.
Punch Communications provides integrated services to small businesses and global brands alike. To look beyond average PR companies and find out what an integrated PR, social media and SEO agency could do for your business, call Punch on +44(0) 1858 411600 or visit www.punchcomms.com.
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