TINLEY PARK, IL -- (Marketwired) -- 04/04/13 -- SPi Global, one of the world's leading content solutions providers, now offers publishers the ability to turn books, magazines, journals, and other publications into easy-to-download apps for mobile devices.
SPi Global President and CEO Maulik Parekh said the company aims to tap the vast potential of mobile applications in making content accessible to more people using their smartphones, e-readers, and portable tablet computers.
"We don't just offer conversion of the content into the right format. We offer distribution of the converted content through apps made available in various app stores," said Parekh.
These app stores include the iTunes store for Apple's apps and Google Play for Android apps. Other publications that can be converted into apps include newspapers, academic textbooks, brochures, catalogs, and other corporate materials.
"What we offer is a complete turnkey solution that allows publishers and content providers to manage, distribute, and monetize content in custom-branded mobile apps," said Parekh.
Each app is customized to the owner's requirements and then distributed globally via app stores. SPi Global manages all app development, submission, approval, and maintenance. Content may be supplied in PDF, EPUB or enhanced to included video, audio, or interactive HTML5 elements supported by SPi Global.
Full analytics on downloads and sales are provided to the client via weekly reports. All eCommerce transactions, payment collection and disbursement of funds can be managed by the app owner or by SPi Global on behalf of the app owner.
Because SPi Global now offers end-to-end services for mobile content, publishers don't waste time and resources talking to one vendor for the conversion, and another vendor for distribution. SPi brings the clients' products to end-users, with faster time-to-market through the distribution platform, thereby making the company a more strategic partner to clients.
SPi Global, with its 33 years of experience as a content solutions provider, helps publishers and content providers to maximize the value of their content online and offline. It has established partnerships with some of the leading publishers in the world, and is now a leader in e-publishing and new media, which now covers the development and distribution of mobile apps.
"This reflects the continuous innovation in SPi Global, and our desire to help clients deal with the technological challenges they face today," said Parekh. "Readers now want to consume content in many different ways. This gives publishers another option to distribute their content to their customers."
SPi Global is in The Black Book of Outsourcing, where it was No. 1 service provider - Print and Publishing Outsourcing Vertical by more than 600 senior publishing industry professionals, and No. 1 in key performance indicators including Client Relationships, Customer Care, Data Security, and Breadth of Offerings.
It has also consistently been among the top 100 BPO companies as listed by the International Association of Outsourcing Professionals (IAOP®), the global standard-setting organization and advocate for the outsourcing profession, and Global Services, a media platform with a portfolio that includes digital magazines, website, events, newsletter, webinars, and customized solutions.
Director of Marketing, Content Solutions
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