News Column

Samsung Tries to Bite Apple With Best Buy Deal

April 4, 2013

Samsung Electronics will step up its challenge to Apple in the US market by offering its smartphones in the country's largest electronic retail outlet, Best Buy, the company said Thursday.

Starting Monday, South Korea-based Samsung is to open 500 "Samsung Experience Shops" inside Best Buy stores, with the aim to increase the number to 1,400 in prime space near the stores' entrances.

Samsung poses the biggest threat to Apple's iPhone and iPad, and plans to open sales of its Galaxy S4 this month in the US and elsewhere.

Samsung leads the world market in smartphone sales, but lags behind in the important US market, where every second smart phone is an iPhone. The two companies have been engaged in a global legal battle over patents and damages.

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Source: Copyright 2013 dpa Deutsche Presse-Agentur GmbH

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