News Column

Smoothing Out the Facts on Botox

Apr 30 2013 12:00AM

Marketwire

Tracker

MANCHESTER, ENGLAND -- (Marketwired) -- 04/30/13 -- A lack of know-how has left a brow furrowing proportion of youth-seekers in the dark as to whether they've had Botox® or Faux-tox - with 84% not knowing what they've had injected into their face.

Research carried out by Transform Cosmetic Surgery Group has revealed that while 67% claimed to be aware of wrinkle smoothing toxin treatments, 84% had no idea which one had been administered to them, and could only name Botox when asked which other products they knew of.

More worryingly still is the revelation that over a third of practitioners failed to advise patients which brand they were receiving. Of those that did, only a mere 20% offered up any information on the differences between the treatments - stripping the patient of the chance to choose the product that is right for them.

To perpetuate the cycle of ignorance, over half of all those who have had line smoothing treatments chose their provider via recommendation from a friend or colleague, which would suggest that if they didn't advise one, they didn't advise the other. Given this startling lack of advice on behalf of practitioners, it is perhaps not surprising that 40% of patients are not being treated in a clinical environment, despite being given a prescription-only medicine.

The research is part of a Transform awareness campaign, which calls for the public to be better informed about who is treating them, where the treatment takes place and what they are being treated with.

The objective is for patients to be in a better position to make an informed decision about their chosen practitioner and the wrinkle treatment being administered. Botox® is one of four licensed toxin products used for the treatment of lines and wrinkles. However, there are nuances between each and patients should be looking to their practitioner to explain what product is being used and why.

Patricia Dunion, Managing Director at Transform commented: "As part of our CLEAR Patient Charter and in support of current reviews into the regulation of cosmetic surgery, we were keen to raise awareness of misconceptions around line & wrinkle treatments. Patients need to be better educated and armed with information they need to make the choices that are right for them.

"The findings, while worrying, haven't come as a surprise to us as we have long suspected a lack of understanding and knowledge; perhaps exacerbated by less than forthcoming information from some practitioners. We hope that in highlighting this, consumers who wish to undergo non-surgical treatment for lines and wrinkles will ask better questions of their practitioner, and themselves if they are seeing a great "deal", or a lower than usual price. At Transform, treatment may cost a little more, but it's always conducted in a clinical environment, by medical staff using household named products."

Dr Hilary Jones, an independent member of Transform's Clear Panel said:

"Informed consent is vital for any medical procedure and cosmetic interventions such as anti-wrinkle injections are no exception. It is essential that each patient understands exactly which product is being injected into their body and whether the brand of botulinum toxin used meets stringent standards of quality efficacy and above all safety, and has an enduring and proven track record. If someone is offered Botox specifically for example that is exactly what they should be given and nothing else."

Other results from survey include:

- 4% of respondents admitted to buying a toxin from the internet

- A quarter of people hide the fact they've had line and wrinkle smoothing treatments from their friends and family

- Good ambassadors for treatment include Jennifer Aniston, Demi Moore and the Minogue sisters

- Bad ambassadors named: Katie Price, Joan Rivers and Janice Dickenson

- The average age group for treatment is 35-44

- 70% of people have had treatment to look ' a little fresher'

- 90% think line smoothing treatments are no longer just for the girls

- 67% of people would think having treatment showed that their partner cared about their looks

Fact Finder:

The scientific name for "Botox®" is Botulinum toxin

- 1gram of Botulinum toxin is all that's required to make a whole year's supply of Botox®

- Botulinum toxin is available under four product formulations: Botox®, Vistabel, Azzalure, and Bocouture

- Botox® comes with a red or purple top. Azzalure and Bocouture have blue tops. You can also tell them apart as Botox® has a hologram and is kept in a fridge

Botox® has been used over 2 million times in the EU

- Botox® results typically last for 12-16 weeks

- Botox® is also used to treat the following; excessive sweating, chronic migraine, cerebral palsy, incontinence, squinting, rapid blinking, muscle spasms

Notes to editor

Survey of 1,500 people in April 2012 who have had or considered having non-surgical treatments

Transform Cosmetic Surgery Group is Britain's largest and most popular cosmetic surgery group network with 38 years' experience and 27 clinics across the UK.

Transform offers a comprehensive and extensive post-operative care programme, which is included in the cost of the treatments. The programme serves to ensure that recovery is as swift and problem free as possible.

Transform works with highly qualified and specialist cosmetic surgeons and nursing staff.

www.transforminglives.co.uk



Contacts:
Shami Thomas
PR Manager
0161 495 2432





Source: Marketwire


Story Tools